ADVERT REVIEW: PANADOL EXTRA “SO UNCOMPLICATED; HOWEVER, A MALE CHAUVINIST ADVERT!”

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This advert can best be described as a-one-scene advert

The advert has always been in the catalog o, but today na today, we must to talk about it, no more shifting…

THE ADVERT

A young man while working in the office with his colleagues suddenly develops headache, but as soon as he takes Panadol extra, he is relieved.

ADVERT NARRATION

NARRATOR
No chance for sme-sme for here, that na why headache no fit stop me. Panadol extra, dey comot plenty yama-yama pain for body. When pain don pafuka, life go dey gidigba.

Headache, Toothache, Backache, Muscle Ache, Menstrual Pain

Panadol- Effective relieve from period pain; it contains paracetamol and caffeine, not recommended for use for pregnancy and for children under 12. Always read label for more information

MESSAGE

Panadol Extra is a pain reliever and relieves you of all pains in the body be it headache, toothache, back ache, muscle ache, menstrual pain and so on. However this particular focuses on  on the capsule relieving people of their headaches.

MEANING OF SOME WORDS

Sme-sme: Anyhow, laziness, inactive, dull, inert, slow

Yama- yama: Rubbish, nonsense

Pafuka: Spoil, Out of control, Disappear, Stop

Gidigba: Strong

SUMMARY OF THE ADVERT

Pains can dampen your spirit and make you inactive. It can make the mighty feeble. In the advert, an employer during working hours suddenly develops headache which makes him inactive for a while, but as soon as he takes Panadol extra, the headache stops.

THE REVIEW

To be honest, if you don’t speak pidgin, you really cannot understand the advert. However, the visuals are helpful enough in interpreting the things that are happening in the scene.

This particular advert is similar to the one we reviewed few months ago on the blog. View it here (https://ogefash.reviews/2019/02/01/advert-review-one-of-panadol-extras-advert-smiling-with-pains-hmm/)

I remember I had specifically mentioned that there was no continuity for a particular scene, the same thing happened here.

A problem has been identified, which is headache, now a solution has been proffered which is Panadol extra. So, I was expecting to see the guy drinking the Panadol Extra, not just the aftermath of taking the drug.

Moving on, I am yet to find that occupation in this world that you wont find a female there (Even if it is just one female), no matter how male dominated it may be. So what happened? Why were the women missing? Male Chauvinism right? Well it is no doubt a male chauvinist advert!

So does this advert have the push strategy to make people go buy the capsule, perhaps. The major male lead in the advert was quite expressive and interpreted his role well.

Panadol Extra is another from the GSK company.

SOUND: Instrumentals; fair

COSTUME: They were all corporately dressed; suit, shirt, trouser and tie.

JUST WONDERING

  • That guy’s laptop looks cracked

REMARK: I love the fact that it has the proper office setitng and they were all corporately dressed. The advert is also simple to understand, however the visual is not clear. Also, one  or two females in the advert wouldn’t have been a bad idea..

WATCH THE VIDEO HERE

https://www.youtube.com/watch?v=8Op6nS74qwo

https://www.youtube.com/watch?v=WzZya3Q5hqw

DURATION: 15 SECONDS

VIEW MORE IMAGES FROM THE ADVERT “PANADOL EXTRA”

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#ogefash #panadolextra

 I WANT TO SPEAK HAUSA TODAY (CLASS 177)

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Do you have an Hausa friend or customer, and you feel like surprising them by speaking their language? Ogefash’s blog has got you covered. Put down a word, and we will translate it in Hausa for you. For the next few months we would be learning numbers in Hausa. Today’s words…

 

ENGLISH HAUSA
EIGHTY SIX  TAMANIN DA SHIDDA
EIGHTY SEVEN TAMANIN DA BAKWAI
EIGHTY EIGHT TAMANIN DA TAKWAS
EIGHTY NINE TAMANIN DA TARA
NINETY CASA’IN