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This advert can best be described as a-one-scene advert
The advert has always been in the catalog o, but today na today, we must to talk about it, no more shifting…
THE ADVERT
A young man while working in the office with his colleagues suddenly develops headache, but as soon as he takes Panadol extra, he is relieved.
ADVERT NARRATION
| NARRATOR |
| No chance for sme-sme for here, that na why headache no fit stop me. Panadol extra, dey comot plenty yama-yama pain for body. When pain don pafuka, life go dey gidigba.
Headache, Toothache, Backache, Muscle Ache, Menstrual Pain |
| Panadol- Effective relieve from period pain; it contains paracetamol and caffeine, not recommended for use for pregnancy and for children under 12. Always read label for more information |
MESSAGE
Panadol Extra is a pain reliever and relieves you of all pains in the body be it headache, toothache, back ache, muscle ache, menstrual pain and so on. However this particular focuses on on the capsule relieving people of their headaches.
MEANING OF SOME WORDS
Sme-sme: Anyhow, laziness, inactive, dull, inert, slow
Yama- yama: Rubbish, nonsense
Pafuka: Spoil, Out of control, Disappear, Stop
Gidigba: Strong
SUMMARY OF THE ADVERT
Pains can dampen your spirit and make you inactive. It can make the mighty feeble. In the advert, an employer during working hours suddenly develops headache which makes him inactive for a while, but as soon as he takes Panadol extra, the headache stops.
THE REVIEW
To be honest, if you don’t speak pidgin, you really cannot understand the advert. However, the visuals are helpful enough in interpreting the things that are happening in the scene.
This particular advert is similar to the one we reviewed few months ago on the blog. View it here (https://ogefash.reviews/2019/02/01/advert-review-one-of-panadol-extras-advert-smiling-with-pains-hmm/)
I remember I had specifically mentioned that there was no continuity for a particular scene, the same thing happened here.
A problem has been identified, which is headache, now a solution has been proffered which is Panadol extra. So, I was expecting to see the guy drinking the Panadol Extra, not just the aftermath of taking the drug.
Moving on, I am yet to find that occupation in this world that you wont find a female there (Even if it is just one female), no matter how male dominated it may be. So what happened? Why were the women missing? Male Chauvinism right? Well it is no doubt a male chauvinist advert!
So does this advert have the push strategy to make people go buy the capsule, perhaps. The major male lead in the advert was quite expressive and interpreted his role well.
Panadol Extra is another from the GSK company.
SOUND: Instrumentals; fair
COSTUME: They were all corporately dressed; suit, shirt, trouser and tie.
JUST WONDERING
- That guy’s laptop looks cracked
REMARK: I love the fact that it has the proper office setitng and they were all corporately dressed. The advert is also simple to understand, however the visual is not clear. Also, one or two females in the advert wouldn’t have been a bad idea..
WATCH THE VIDEO HERE
https://www.youtube.com/watch?v=8Op6nS74qwo
https://www.youtube.com/watch?v=WzZya3Q5hqw
DURATION: 15 SECONDS
VIEW MORE IMAGES FROM THE ADVERT “PANADOL EXTRA”
#ogefash #panadolextra
