ADVERT REVIEW: PANADOL EXTRA “SO UNCOMPLICATED; HOWEVER, A MALE CHAUVINIST ADVERT!”

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This advert can best be described as a-one-scene advert

The advert has always been in the catalog o, but today na today, we must to talk about it, no more shifting…

THE ADVERT

A young man while working in the office with his colleagues suddenly develops headache, but as soon as he takes Panadol extra, he is relieved.

ADVERT NARRATION

NARRATOR
No chance for sme-sme for here, that na why headache no fit stop me. Panadol extra, dey comot plenty yama-yama pain for body. When pain don pafuka, life go dey gidigba.

Headache, Toothache, Backache, Muscle Ache, Menstrual Pain

Panadol- Effective relieve from period pain; it contains paracetamol and caffeine, not recommended for use for pregnancy and for children under 12. Always read label for more information

MESSAGE

Panadol Extra is a pain reliever and relieves you of all pains in the body be it headache, toothache, back ache, muscle ache, menstrual pain and so on. However this particular focuses on  on the capsule relieving people of their headaches.

MEANING OF SOME WORDS

Sme-sme: Anyhow, laziness, inactive, dull, inert, slow

Yama- yama: Rubbish, nonsense

Pafuka: Spoil, Out of control, Disappear, Stop

Gidigba: Strong

SUMMARY OF THE ADVERT

Pains can dampen your spirit and make you inactive. It can make the mighty feeble. In the advert, an employer during working hours suddenly develops headache which makes him inactive for a while, but as soon as he takes Panadol extra, the headache stops.

THE REVIEW

To be honest, if you don’t speak pidgin, you really cannot understand the advert. However, the visuals are helpful enough in interpreting the things that are happening in the scene.

This particular advert is similar to the one we reviewed few months ago on the blog. View it here (https://ogefash.reviews/2019/02/01/advert-review-one-of-panadol-extras-advert-smiling-with-pains-hmm/)

I remember I had specifically mentioned that there was no continuity for a particular scene, the same thing happened here.

A problem has been identified, which is headache, now a solution has been proffered which is Panadol extra. So, I was expecting to see the guy drinking the Panadol Extra, not just the aftermath of taking the drug.

Moving on, I am yet to find that occupation in this world that you wont find a female there (Even if it is just one female), no matter how male dominated it may be. So what happened? Why were the women missing? Male Chauvinism right? Well it is no doubt a male chauvinist advert!

So does this advert have the push strategy to make people go buy the capsule, perhaps. The major male lead in the advert was quite expressive and interpreted his role well.

Panadol Extra is another from the GSK company.

SOUND: Instrumentals; fair

COSTUME: They were all corporately dressed; suit, shirt, trouser and tie.

JUST WONDERING

  • That guy’s laptop looks cracked

REMARK: I love the fact that it has the proper office setitng and they were all corporately dressed. The advert is also simple to understand, however the visual is not clear. Also, one  or two females in the advert wouldn’t have been a bad idea..

WATCH THE VIDEO HERE

https://www.youtube.com/watch?v=8Op6nS74qwo

https://www.youtube.com/watch?v=WzZya3Q5hqw

DURATION: 15 SECONDS

VIEW MORE IMAGES FROM THE ADVERT “PANADOL EXTRA”

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#ogefash #panadolextra

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Author:

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, Lagos. She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Oge is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way in a challenging position. She has in-depth knowledge in reporting and editing. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the plots scene by scene. Ogefash blog is also the first to give a detailed analysis about music and artistes in Nigeria and abroad. Ogefash says "I don't keep male friends because they always want to have sex with me. I don't keep female friends because they are always bitchy and envious. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Oge is highly energetic and creative. She is a rare gem and a gift to this generation.

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