Posted in 9.6. UNCATEGORIZED




Win washing machines, phones and TVs in the Olympic #IStayActive promo.


How To participate: 

  1. Purchase 6 tins of Olympic Evaporated Milk.
  2. Take a very creative picture with the 6 tins.
  3. Follow us on all social media platforms and post your picture under each weekly gift post.
  4. Most creative picture wins a prize every week.

#OlympicIstayActive #Istayactive


Promo Runs From July 21st to September 1st, 2018.

#IStayActive Terms and Conditions


  • The competition titled ‘#IStayActive’ Contest will be conducted through the Facebook page ( Nigeria), Twitter ( and Instagram account ( of the Olympic Milk brand. The competition is open to all citizens of Nigeria 18 years of age and above, who are users of the Internet. Participants are eligible only if they have a valid address in Nigeria.


  • The participation in the Contest implies full acceptance of these terms and conditions, the terms of use of Facebook, Twitter and Instagram and any other website used for the participation and conduct of the Contest. You understand that you are providing your information to PZ  Nigeria and not to Facebook.


  • All entries will be checked by the contest administrator. Any report or comment of participants which has abusive, defamatory or in any way offensive content and rumors for the Organizer or any natural or legal person and any reference offending the good morals or legality, at the sole and absolute discretion of the Organizer, will be excluded from the Contest. The Organizer has also the ability to exclude any Contest participant performing malicious actions in this Contest.


  • Exclusion of participants: The employees of PZ Nigeria and supporting agencies and their immediate families and spouses are excluded from the Contest. Any participation by these persons in the Contest in violation of this term shall be considered automatically void.


  • Activation duration: The contest will run from 21st July to 1st September (“Contest period”). All entries received outside the Contest period shall be automatically disqualified.


  • Multiple answers are not allowed on either of the same or different Facebook name/Instagram account.


  • The submission of these data takes place entirely at the responsibility of the participants and is a statement of participation in the Contest and an acceptance of these terms and conditions. The file the Organizer will keep with the participants’ information will constitute conclusive evidence regarding the participation in the Contest and the validity of such participation, in accordance with the term no 8 below. By entering the Contest, the participants declare that they accept explicitly and unconditionally the messaging (via Facebook/Instagram/) or the phone call informing them by the Organizer.


  • Prizes: The Contest prizes are personalized and the winners do not have the right to exchange them with money or something else or offset them with other offers or another Contest’s prizes in the future.


  • Winners will be announced on Olympic Milk’s Social Media Platforms weekly.


  • Participation validity: As “valid participation” is considered any participation in the Contest for which the following are cumulative:


  • Submitted in accordance with the procedure described in terms above.
  • Is not a product of illegal technical influences or general fraud or unfair interference of the participant or other person, at the discretion of the Organizer.
  • Does not offend good morals.


  • Announcement – Receipt of prizes: Winners will be announced as noted above. The winners, when they see their name, will be contacted by private message via  Facebook page/Instagram/Twitter mentioning their full name, a phone number and an email address, in which they can be reached. PZ Nigeria will contact the winners within the next 5 working days. If a winner fails to appear or refuses the prize, it will be transferred to the substitute winner and if the substitute winner fails to appear or refuses the prize too, it will be automatically returned to the Organizer. The winners will receive their prizes by using a government issued identity card.


  • Submission of entries does not guarantee an endorsement as an ambassador by the Olympic Milk brand.


  • Participants are required to act lawfully and within the context of good morals. The participation in this Contest implies the explicit and unconditional consent of the participants for entry of personal data, which will be kept on a file by the Organizer for the purposes of this promotion and for the required time for the purpose. Participants provide the explicit consent and authorization to the Organizer for the promotion and its results exposure, including the identity of the winners, through  radio/TV and through the printed and electronic press or the internet, without paying any fees or compensations. Thus the Organizer reserves the right to use and publish the winners’ names and images and might use any news item relating to this promotion for advertising purposes and the participation in this Contest automatically provides the consent and assignment of the necessary copyright free. Also, the Organizer may communicate with the participants if necessary during the Contest period or after the end of the Contest.


  • The Contest participants by entering their participation explicitly accept these terms and conditions as essential and are solely responsible for the registration of their real data and their participation in the Contest. The participants may not lay any responsibility on the Contest’s Organizer for the validity of entries, the validity of the selection and anything related to the conducted Contest, as this is a promotion. Also, the Organizer will not be liable of any interruption or problem during the transaction of the Contest due to a malfunctioning of the website/blog. The participation in this Contest requires the contestants’ access on the internet by their own technical resources and costs and does not create any rights against the Organizer or his property, including the intellectual and industrial property.


  • The Organizer reserves the right to modify in any way these terms of use, such as, but not limited, to postpone the dates of the Contests, to change the offered prizes according to its discretion and cancel the Contests for any reason, informing the public through the company’s fan page on Facebook and by all appropriate means, without incurring any liability to any person, competitor or not.


  • A winner can win only once and there will be one Grand prize winner and 1 consolation prize winner each week.


  • Winner may be required to come pick up their gifts or pay for transportation of gift if they cannot pick it up.


  • After the end of the Contests and the distribution of the prizes, as mentioned above, any obligation of the Organizer towards the Contests participants cease to exist.


  • By participating in this Contest, we assume that you have read and understood the Terms & Conditions of the Contest.



Posted in 9.6. UNCATEGORIZED



Hero Premium Lager uses a narrative method (The word narrate means to tell a story through speech or writing) to pass across its message to consumers in this advert.

It is a linear narrative method because the young chap had a vision of becoming a pilot (His needs identified) but with nothing to actualize it (problem to achieving this). In the short or long run he was able to live his dream through the help of his teachers as well with hero premium lager (problem solved) as it spurred him to go for his dreams


  • To grab the attention of the viewers
  • To create a bond between the consumers and the brand as well as convince them on the reason they need to buy the product being advertised



“I started with nothing, but a vision (It means, he had a clear picture of becoming a pilot in the future though he had nothing; no experience or knowledge on flying a plane)

My father taught me that men who reach for the sky can’t be afraid to fall (It means, his father taught him that anyone that is aiming for a higher position will definitely face challenges, but as long as they don’t quiver, they will overcome them.)

I followed in his footsteps till the day those footsteps ran out. (It means he was following his father’s path, doing the same thing his father did but couldn’t again; apparently his father died)

Then, the world offered me other teachers (It means, he had other instructors )

Each success became the seed of another, even greater success. (It means, a particular accomplishment opened door for a bigger accomplishment.)

And, from this small beginning, a great tree was born (It means, he started small but ended up becoming big).

Look at my rise, learn from my lessons (He is enjoining others to learn from his experience)

You can’t follow in my footsteps without following my path. ( It means, to accomplish that which he is today, you must follow his footsteps)

Go, be the hero” (It means, dare to be the champion)


From the first scene, we can tell that the young chap has a vision of becoming a pilot, though he does not know how he is going to achieve it without the knowledge and experience. The second scene, while at his place of work, he finds a book on how to become a pilot and takes it home. The third scene, he starts reading the book. The fourth scene, when a plane passes by, he wishes he is the one flying it. The fifth scene, the studying on how to become a successful pilot continues. The sixth scene, his wife comforts him after losing his dad. The seventh scene, he lets out all his emotions. The eight scene, one of their customers comes to get his car and in their chat he finds out that he wants to be a pilot. The ninth scene, he shares a bottle of Hero Premium lager with his friends and tells his friends about his vision to fly a plane. The tenth scene, he writes an exam. The eleventh scene, he flies a plane under supervision for the first time. The twelveth scene, he is recognized as a pilot and pilot license handed to him. The thirteenth scene, his teacher teaching him new things about skying. The fourteenth scene, he gets a chieftancy title in his village. The fifteenth scene, he spurs someone to follow the hero path


It starts off with a young chap who looks up whenever he sees a plane in the sky and aspires to fly one someday. One day at his place of work, he finds a book about how to become a pilot. He takes it home and starts studying the rudiments of flying a plane. He researches on what makes a plane fly and stay in the air. He really aspires to become a pilot and achieve his vision and become an hero in the field. It comes with a lot of focus, clear sights, determination and knowledge which one can use to qualify the hero premium lager. It spurs him to become a hero. He is seen sharing hero premium lager with his friends and his teachers which may be the solution to his problem or a step to achieving his dream. Soon he writes an examination and passes. He thereafter flies a plane under supervision. After several training, he is given a pilot license.


Be the hero, stand out with hero, it motivates you, gives you boldness and spurs you into action. In essence, with Hero premium lager, consumers are sure to standout from others and can achieve that which they want to.


He ran out of footsteps? Did the father die, if he died, what about the footsteps (mark or impression left by a foot) he already left, did they clean off?

Is this his wife or mother?


Nice advert! An advert different from the conventional style of advertising in Nigeria

Duration: 1 MINUTE

This slideshow requires JavaScript.

Posted in 9.6. UNCATEGORIZED




Do you have an Hausa friend or customer, and you feel like surprising them by speaking their language? Ogefash’s blog has got you covered. Put down a word, and we will translate it in Hausa for you. Today’s words…