(+LYRICS SONG) ADVERT REVIEW: AIRTEL’S *444# ADVERT “HERE IS THE ARTISTE THAT SANG THIS AIRTEL’S *444# SONG!”

(+LYRICS SONG) ADVERT REVIEW: AIRTEL’S *444# ADVERT “HERE IS THE ARTISTE THAT SANG THIS AIRTEL’S *444# SONG!”

(+LYRICS SONG) ADVERT REVIEW: AIRTEL’S *444# ADVERT “HERE IS THE ARTISTE THAT SANG THIS AIRTEL’S *444# SONG”

*444# is another advert from one of the largest network providers- Airtel.  If you have been close to your screen, and your eyes glued on trending online videos; you would agree that Airtel adverts always pop up. The network has been creative in their adverts, and also employ melodious tunes to complement all their adverts.  This advert, however, doesn’t have any visual yet. This is the first time Airtel is releasing an advert with no video.

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Despite the fact that it has no visual, the song-themed advert has already garnered lots of views on YouTube. If you ask me, I would say that Airtel surely knows how to capture the interest of viewers and their customers.

MESSAGE IN THE ADVERT

There is an easier way of using Airtel’s services via the *444# code. Now, you don’t have to store up too many codes in your head. When you dial *444#, there would be a list of options for what you want.

Well, I just dialed it and it brought out the option of

  1. Buy Airtime
  2. Buy Data
  3. Post paid
  4. Main menu

View the picture below. Have you dialed the code? What popped up?

(+TRANSLATION) LYRICS TO THE *444# SONG BY AIRTEL
Dun dun dun dun dun dun: *444#
La la la la la la, la la la la la la: *444#
You fit to do anything with the no (You can do anything with the number)
Everything easy; no long thing with 444 (Everything is easy; no long thing)
No dey scatter your brain with plenty numbers (You don’t need to get confused with too many numbers)
Abegi, je je je oh (Please, take it easy)
Dial the number *444# (Dial the number *444#)
Ore mi ma lo fo (Don’t be naïve)
O je sare lo *444# (Quickly used *444#)
Mo ni ma fo (Don’t be slow/naïve)
Ma lo go (Don’t be slow/dull)
Control code e dey your hand (The control code is in your hand)
*444# opor opor (*444#, it is plenty, plenty)
4 meta, is a meta 4 (It is four in three places; it is four in three places)
You can recharge for airtime jo (You can recharge for airtime)
You can subscribe for data jo jo jo (You can subscribe for fata)
Anywhere you dey, whatever you do: *444# (Wherever you are, whatever you do, use *444#

 

You can use the number oh (You can use the number)
Woy o wo yo oh: *444#
Yo yo yo yo yo weh, yo yow eh o: 444
“Airtel; the smart phone network”

THE REVIEW

I like the song used for this advert; it is melodious just like the network’s theme song “Flenjo” composed by Fireboy DML for another of their advert. View the review here (https://ogefash.reviews/2020/01/31/advert-review-airtels-you-can-mange-anything-but-not-data-gbogbo-advert-in-an-advert/)

About the *444# code; I love the introduction of the code. This is a great initiative from Airtel, and I am sure other networks would soon take a cue. However, I am wondering, does the code actually have all options for the network’s services. I don’t think so!

Because, there is no option for account balance, data balance, and so on. In essence, people still need to store plenty of codes in their heads. Airtel may need to upgrade the code!

I also noticed that the code only works with the phone number associated with your bank account.  This is because whatever transaction you wanna do; the money would be deducted from your bank account.

Language: They sang in Pidgin and Yoruba; a Nigerian Language

Melody: Tuneful and catchy! I am wondering the artiste behind this particular theme song. Teni? Fireboy? Any idea? Kindly share with us…

Duration: 1 minute 1 second

Remark: A great initiative, but they still need to improve the functions of that code as it has limited functions

WATCH THE VIDEO OF THE SONG BELOW

https://www.youtube.com/watch?v=WvqEtvpXghw

VIEW MORE IMAGES BELOW

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Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.

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