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This Zenith Bank advert is titled “Asoebi”, view more about the advert below
In the first scene, a lady by name Sade calls one of her friends~ Joy. Sade tells Joy that she is getting married. Joy is so happy for Sade. Sade tells Joy to relay the message to their other friends which she gladly promises to do. Sade also tells Joy about her Asoebi which costs 40,000 naira and this makes Joy unsettled because of the price, although she eventually agrees to buy it.
Next, Joy calls their three (3) other friends and they all react differently to the 40,000 naira Sade’s Aso-ebi costs. The three friends feel the Asoebi is too costly and show apathy in attending Sade’s wedding. Joy suggests that the four of them should contribute 10,000 naira each to buy the 4 yards so that they can split the material into four pieces and then have 1 yard each. The three other friends are pleased with Joy’s idea. They afterwards transfer the money to her.
Joy, a tailor among the girls helps them sew the clothes and they all gather to take a selfie.
INTERESTING DIALOGUE IN THE ADVERT
Joy: Hello girls, Sade is getting married…
Friend 1: Ose, owanbe loading (This particular girl must be Igbo)
Joy: Ehen! Asoebi is 40,000 naira
Friends 1,2 and 3~ What
Friend 2: Forget about it, I am not going.
Joy: Ah ah now, stop! I have an idea, let us split it into 4 pieces.
Friend 3: So we will now be sharing one~one yard (Up and down; I added this)
Joy: Ehen now! Don’t worry, sebi it is me that will design the cloth for you, just 966 the money to me.
DURATION: 1 MINUTE 30 SECONDS
FOR QUICK MONEY TRANSFER INTO ANY ACCOUNT, JUST DIAL *966*AMOUNT*ACCOUNT NUMBER#
MESSAGE IN THE ADVERT
There is already an easy way to banking provided by the owners of Zenith Bank. Customers don’t need to leave their comfort zone to send money to their loved ones or anybody, they do not need to go to the bank to do transactions, all they need to do is grab their mobile phone and dial *966#; it doesn’t require data.
See that Joy’s smile, funny sha…I am sure all those girls that featured in the advert are Igbos; they must be Igbo girls especially the lady that said “Ose, Owambe loading…” she wore a red dress in the advert
Anyway to the main review, this advert has been in the catalog for long o, I dont know why it is until now that it is being reviewed.
One thing you can’t take away from this advert is the fact that it is self explanatory. The ladies’ dialogues are interesting. The advert concept is also cool and quite catchy since everybody is all about the Asoebi thing. Asoebi in Nigeria is like thesame material otherwise seen as a uniform worn by different people during the same occasions, usually wedding and burial.
So the question is, does the advert in entirety reflect the message or theme of the advert? I would say partly. Their dialogues and the entire advert focussed more on Sade’s Asoebi and the cost than the Zenith Bank money “Transfer” itself; how to go about it and why transfer using the code.
What am I trying to say? Their dialogues should have revolved around the “*966# Transfer code” even before the voice-over where an unseen male character talked about the Zenith Bank Transfer using the *966# code.
Even after the girls transferred the money to Joy’s account, none of them said anything about the code, which is supposed to be the theme of the advert.
From this advert, I can categorically tell you that what registered on viewers head or mind is how to gather friends and then contribute to buy an expensive fabric and then split into pieces rather than transferring from their comfort zone using *966#
WHAT I THINK
There should have been a scene where the girls are reluctant to go to the bank to send the money, then the town crier or message relayer~Joy will tell them or better still remind them about transferring using code *966#; shikena.
But every other thing was okay from the dialogue to the costume, setting and sound.
SOUND: Instrumentals; so pleasing to the ears.
REMARK: I love the advert, however the focus and the girls’ dialogue should have been more on zenith Bank Transfer using the code and not just the Asoebi
WATCH THE VIDEO BELOW
https://www.youtube.com/watch?v=SY-wRQFJr6k ASO EBI ZENITH BANK
IMAGES FROM THE ZENITH BANK ADVERT
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