IG @ogefashblog.

This is a one-

scene advert; is it really a one scene advert? Okay, may be three scenes, what ya think? Anyway, the advert is quite easy to comprehend.


In the advert, lots of people are seen engaging in different activities that ends up getting their clothes stained. However, they are unperturbed knowing fully well that they would use the “WAW” multi-use detergent to wash their clothes and remove stains.


WAW! We love dances that create Waw performances

WAW! And for many stains (Waw) on so many clothes, we need Waw

WAW! Waw, amazing washing power

WAW! And lots of foam, to remove the top stains

WAW! Each Waw pack gets a lot of clothes clean and fresh

WAW! And lots more than you think

WAW! Washes a lot (Waw), saves a lot!



You can use “WAW” detergent to remove any tough stain on clothes.


WAW detergent is an Henkel product. Although, the detergent can be used to wash plates, clean floors, toilets, bathtubs and a whole lot of things; the main focus of this particular advert however is its effect when used to wash clothes, and I am wondering why. I mean if there was no visual to represent the other purposes the detergent can be used for, the narrator could have at least mentioned it during his narration. Don’t you think so? Viewers love detailed information when viewing adverts; it is what they see that they store up in their brains. It is what they see that they believe. It is what they see that they buy.

WAW detergent is however one of the most affordable detergents in the market today. So, consumers would always go for it.

Also, as regards the video; the camera was too far from the people. I am not referring to the major casts though; perhaps, they used the long shot. The advert was shot outdoor and partially has the push factor.

So, to the consumers of WAW detergent, kindly share with other readers if the detergent washes well via the comment box. We would like to know how friendly it is to your hands and so on. Feel free to narrate your experience after using the detergent.

MUSIC: Instrumental; fair

COSTUME: Casual.


REMARK: Fair advert



#ogefash #wawadvert

Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.

This Post Has One Comment

  1. Lovelyn

    I love their detergent it foams well. Keep it up WAW!

Comments are closed.