Interesting advert, I must say. Everything about the house ( The sofa, some throw pillows, lamp holders, flower vase, curtains, book shelf, duvet, bed covers etc…) was white in colour, basically to emphasize the work of hypo cleaning agent; the effective fabric whitener for clothes which leaves them sparkling.

Even that daughter in law wore white all through, even her teeth self white, abi na hypo wipe am clean; just kidding though.



At some point, I  thought I was the one inside that house; like seriously, that is what you call sparkling and capricious that even new born babies will have no choice but to start walking quickly; lovely setting and indeed no trace of dirt.


A lady goes to get the door, she finds out it is her mother-in law and welcomes her with joy, but the mother-in-law replies with a long face “Of course I will come into my son’s house”. She looks around and sees how the whole place is dazzling but doesn’t acknowledge it.

Next her mother-in-law says “I need to drop this food stuff in my son’s kitchen”, to which the daughter in law directs her to the kitchen (How come she did not collect the bag from her mother-in-law self, not that she would have accepted though.)

In the kitchen, (we see some other Dufil products like power oil) her mother-in-law decides to check how clean the kitchen is;  she checks the cabinet, sink and sees how clean they all are, but she still doesn’t say anything.

Again, the mother-in-law says “Where is my room, in my son’s house” and the daughter in law takes her to her room. At this juncture, she is unable to hide her acknowledgment as she is impressed with the look of the whole room; the bed cover, duvet,  the toliet, , bathtubs,  flower vase, curtains, are all sparkling

The daughter in law is seen washing white (with no stains) and making it whiter.


“Keep your white fabrics whiter, your home sparkling and free from germs with hypo. Make a dazzling impression everytime and let your white speak for you.”

Finally, someone is smiling; it is the mother-in-law, she acknowledges her daughter-in-law’s stupendous efforts in making the the whole house dazzle and says “My wife my wife, any other wife is a counterfeit” and the daughter in law smiles and replies “Oh mama”

‘Hypo go wipe o”


A particular mother-in-law doesn’t seem to flow with the daughter-in-law, this is evident in her facial expression when she goes to visit. However, hypo “the go wypo” cleaning agent” helps make the woman flow with her daughter-inlaw after seeing how clean the whole place is. She hails her daughter-in-law telling her that any other wife is a counterfeit.


Hypo does not only make your white whiter but you can also use it when washing the toilet,  bathtubs, sink etc to disinfect the whole place. Hypo will help keep your home sparkling and free from germs.


Terrific setting I must say for the living room, spacious and well arranged enough to see the work of Hypo. The whole place was really dazzling.  I love this advert, even though everything already looked white from the onset, there was really nothing with stain to show that “the hypo go wipe o” wiped. The cloth she was washing was white, like they only shew consumers the result of using hypo, it wouldn’t have been a bad idea if they had showed a particular problem and then solved it for the viewers to see.

Again when the mother-in-law exclaimed “Wow”, the image shown should be followed with a bottle of hypo; I mean that was the reason the whole place was dazzling.

“Of course in my son’s house”, that made me laugh a bit, though we did not get to see that her particular son. The mother-in-law really interpreted her role well, likewise the respectful daughter-in-law despite the woman’s initial unfriendly act, she was still respectful.

COSTUME: White- the choice of colour by the daughter in law was basically to emphasize the work of hypo in making fabrics whiter. The mother-in-law wore ankara

SOUND: Instrumentals  alone; fair


  • How come the daughter -in-law did not collect her mother-in-law’s bag; I mean, it is typical of daughter-in laws.
  • Really wondering why the first five seconds of the clip was blank.
  • Wondering why the ankara bag was on the table
  • Their scarfs though- odi egwu


Great advert though, it is catchy and has the potential to spur  customers  into the action of purchasing HYPO.

DURATION: 1 minutes 6 seconds







Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.