This advert was basically shot to celebrate Mother’s Day, hence different mothers from the major tribes were used to represent mothers nationwide in this advert. The advert is literally emphasizing the dynamic world of women; there is no one like Iya, Nne, Uwar

Women are always up and doing.


At the beginning of the advert, a mother tries to fix her son’s toy car. She searches google on her tab and uses it as a guide. She fixes the toy after which she hands it to her son. This puts a wide smile on the boy’s face as he leaves the room jumping with joy. This scene

emphasizes that a mother is always availablle to help their children any time or any day; she is ready to offer help in all ways. She would always find a way to solve a problem and would never give up till a solution is proffered and this of course puts a smile on a child’s face “you are super woman, you save the world all the time…”

The second scene tries to explain the the length at which a mother would go to do things not minding the risk in it. It also explains the strength of a woman. Hence the word “you put off fire with your bare hands”

The third/fourth scenes explain that even as caring/nice a mother can be, she can also be strict as well, but it is for the good of the children. She also coordinates and makes sure things are in order. She ensures there is peace and unity among the children and disciplines an erring child in order for the child to know the wrongs from the rights… “You end riot immediately…”

The fifth scene explains that even out of nothing, a mother still struggles to cater for her children and other children “You feed a whole nation from a tiny pot”

The sixth scene explains how a mother still thinks about their children and creates time for them even in her busy schedule.

The seventh scene explains the soothing nature of a mother, who is always able to calm her children when they are troubled “You give the generation peace with the sound of your voice”

The eight scene explains how a mother always looks out for her children every minute including the sleeping hour. It shows that a mother’s heart is never far away from her children, she thinks about them always, even if there is a great distance between her and her kids “ You never really sleep, you are too busy, looking out on your children”

The ninth scene explains the nature of mothers who are always up and doing. Hardly do you see them idle, they work like 22/7, they hardly have enough rest. In the day they are preparing children for school, later to laundry, cooking, and a host of others, the only time they do not work is when they are sleeping.

But the moment they are awake, work has started for them. “And when the sun comes back up in the sky, they find you, asking you why it took so long…”

The tenth scene, children gather to celebrate their mother because of her undaunting love for them and how she keeps taking care of them ‘Thanks for showing us love…”

I totally love this MTN advert, tried to find faults but didn’t find any. From the setting to the people featured in the advert and so on; all were terrific and the people used were very expressive, not just their mothers alone, but the kids as well. One could decipher what was going on from their facial expression. There were about ten scenes, but none of the people featured in the advert talked, because there was already a narrator whose voice sounds like that of a child. The child is indeed a great narrator!


Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.