(+ADVERT SONG) ADVERT REVIEW: MTN PULSE “THIS IS WHAT MTN IS HIDING FROM CUSTOMERS ABOUT PULSE…”

(+ADVERT SONG) ADVERT REVIEW: MTN PULSE “THIS IS WHAT MTN IS HIDING FROM CUSTOMERS ABOUT PULSE…”

(+ADVERT SONG) ADVERT REVIEW: MTN PULSE “THIS IS WHAT MTN IS HIDING FROM CUSTOMERS ABOUT PULSE…”

(+ADVERT SONG) ADVERT REVIEW: MTN PULSE “WHAT MTN IS HIDING FROM CUSTOMERS ABOUT M-PULSE…BY THE WAY, THESE TEENS IN THE ADVERT WERE REALLY LOOKING SO H…”

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THE ADVERT

Team A and Team B are teens and are both playing the basket ball. Team A players are taller than Team B players, so they think their height can make them win the game, forgetting that practical knowledge is power and is needed. Team B players despite their height are able to defeat Team A; apparently they are students on the MTN PULSE portal also known as M-Pulse portal where they have garnered knowledge about basketball and have been able to hone their basket ball skills.

Next, another set of teens comprising a female and male get tutorial on M-Pulse portal. They are either playing an intellectual game or learning something else.

Next, a male teen is seen painting the picture of a female portrait and he does that exceptionally. One can tell that he garnered enough knowledge on how to paint from M-pulse educational portal.

Next, a female teen is seen trying an experiment with the aid of an educational material she is reading on the M-Pulse educational portal. She is able to make her experiment work even though her body gets soiled while doing that.

ADVERT SONG

Yoh, they call us small fish in the big pond

But lights, camera, action and we go beyond beyond,

It is our time we are on MTN mPulse. No refusal, now we can wave our banner, go

Get ready for what we have to offer from tech to sport

We got it on m pulse; as in science. We got it on mtn pulse- talents and games

We got it on m pulse- M what? M pulse

The stage is set, let us own, they say be this, they say be that. But all we want to be is just us, just us men

Buy an mtn sim and dial *344# to unleash their potential. MTN mpulse, Learn, play, shine everywhere you go

MESSAGE IN THE ADVERT

M-pulse is basically an educational portal with contents targeted at teens; they get a whopping 1.2GB for monthly plan @ N150 and 350MB for weekly plan @ N50! Teens from primary division to the senior secondary division can learn more through the M-pulse portal and also at an affordable rate. Exciting contents on the portal include games, vocational skills, science, engineering, computer programming, media, medicine, fashion. There are also past questions and answers for any of them preparing for exam.

The good thing about M-pulse is that there is parental control over the contents their kids get to see. Parents can join to scrutinize their kids’ activities and control what they access. All they need do is get on the portal and register.  

 

 THE REVIEW

This really is an interesting package I must say for the teens; more data, more fun and learning at an affordable price. There are still more exciting stuffs on this package that MTN did not mention or perhaps I should say hiding from customers, and you may miss out except you dial the code *344#; go on, dial it and register to enjoy the package.

This advert featured teens alone since the advert is targeted at them. But really, the basketball players for Team A and B look are so unrealistic; a set of tall players and a set of short players. Where does that happen? Well I know the point MTN was trying to pass across was that you also need to hone your skills even if you have them. The tall players have the skills but did not hone their skills, while the short players honed their skills through the practical knowledge garnered from M-Pulse educational portal and that was why they were able to defeat the tall guys; I love that!

Nna mhen, forgheet (In Igbo man’s voice), don’t be deceived, for basketball; height di (is) very important. It determines one’s success in the game. A tall player would always have an advantage. But come to think of it, those teens in Team A, was that camera effect? They really looked so hilly as in mountainous, as in tall; nice effect that is all I want to say.

I love all the teens that featured in the video, they were quite expressive. They acted like there was no camera in front of them. I think these are the future Nollywood or Hollywood or Whateverhood stars in the making.

However the cinematography wasn’t superb; the video was just not bright, perhaps the camera used was not “feeling too well” or something.

JUST WONDERING

I wonder what that female teen was working on, I sha know she shouted it worked! And I am like, wetin work?

If they are actually calling on schools to register their students on the M-pulse portal. Those teenagers were on school uniform and I saw a branded MTM bag and bottle. So why did they make it look like it was just limited to home, they kept on hammering on parental control. So how do parents control what they see, if they are actually making use of it in the school

 

MUSIC: I love the tune; terrific! However, their vocal was not clear. I had to strain my ears to ear the lyrics.

COSTUME: Each costume complemented each occasion.

REMARK: Terrific graphics. I love the advert but the cinematography could have been better.

VIEW IMAGES FROM THE VIDEO HERE

 

DURATION: 60 SECONDS (1 MINUTE)

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WATCH VIDEO HERE

https://www.youtube.com/user/MTNNG-

NJOYYY!

@mtn @mtnnigeria @mpulse @mtnpulse #mpulse

 

 

 

Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.