ADVERT REVIEW: MENTOS NOW MINT’S AIRPLANE ADVERT “CONCISE AND CLEAR!”

ADVERT REVIEW: MENTOS NOW MINT’S AIRPLANE ADVERT “CONCISE AND CLEAR!”

ADVERT REVIEW: MENTOS AIRPLANE “CONCISE AND CLEAR!”

Wow! Just 15 seconds, this must be the shortest television commercial I have ever viewed and reviewed on Ogefash Blog. It also has just one scene, it started and ended on the plane.

THE ADVERT

While on the plane, a lady sitting in thesame row with two others brings out her camera to view a collection of images just to keep herself occupied. A guy sitting beside her sees her pictures, admires them and tells her that he also has a collection of images but the lady is unable to reply him, because the old woman sitting beside her interrupted their conversation. The old woman also tells the young lady that she has a collection of images, as a matter of fact, she says has with her thousands of pictures of her grandchildren. In excitement, the old woman flips open her picture book containing her grandchildren and shows the lady and the guy. The young lady does nothing but smile. She afterwards brings out a bottle of Mentos, grabs one and throws into her mouth so as to have a fresh breath .

DIALOGUE IN THE ADVERT

(Be it your best case scenario)

MAN- Nice photo, I have a gallery

YOUNG LADY- (She says nothing but smiles)

GRANDMA- Photos! I have got thousands of my grandchildren. He is Johnny…

(Or your worst case scenario, with Mentos Now mint, you are ready for anything; who says no to mentos)

THE REVIEW

THE MESSAGE IN THE ADVERT

With Mentos Now Mint you need not fear conversing with other people (though the lady still didn’t reply any of them), because it keeps the breath fresh just like its slogan “Stay Fresh”. It comes in a handy bottle, so you need not worry about the weight in your bag or whereever you place the bottle. It also has great flavour that would definitely please your tongue; for freshening breath on the go.

THE REVIEW

I love this advert, concise and easy to understand “Stay Fresh with Mentos.” Even though it had only a scene, but the airplane stuff looked so real. There were other people in the plane aside the trio who were the major focus of the advert. Infact, some people were sleeping while others were discussing, typical of some people when they are on the plane. I could also hear the humming sound that accompanies a plane when it has taken off and it is in the air. That is originality

JUST WONDERING

  • After taking Mentos Now Mint, the lady still did not converse with any of them

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IMAGES FROM THE ADVERT

DURATION: 15 SECONDS

REMARK: Creative idea different from the norm!

WATCH THE VIDEO HERE

HTTPS://WWW.YOUTUBE.COM/WATCH?V=YHPIDRQVDEU

WATCH THE VIDEO HERE

Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.

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