ADVERT REVIEW: HOLLANDIA’S “CHOCO MALT” ADVERT. “TEENS ACTING SO MUCH LIKE BABIES!”

ADVERT REVIEW: HOLLANDIA’S “CHOCO MALT” ADVERT. “TEENS ACTING SO MUCH LIKE BABIES!”


HOLLANDIA CHOCO MALT “SHARP SHARP” ADVERT

THE ADVERT

So, at the beginning of the advert, a guy walks up to his friends and chats with them, shortly after, a lady brings out her phone and shows all of them a picture of Hollandia Choco Malt. In the next scene, some guys are playing the basketball, but one of them takes the lead.(Didn’t see any Hollandia Choco malt in this scene though)

Next scene, a lady is seen watching the last clip of her meeting with colleagues on her laptop where they all had Hollandia Choco Malt on their table. She has one on her table as well. Next is the salon scene where a customer has the Hollandia Choco Malt placed in front of her.

Next scene is where some students are all playing games. (Didn’t see the Hollandia Choco Malt drink though)In the next scene, a girl walks up to her friend showing off her Hollandia Choco Malt drink. (This is practically almost the same with the first scene)

Then the dance scene! (Eyes rolling)

THE REVIEW

The basic message in this advert is that Hollandia Choco Malt can be taken anytime, any day and anywhere. Hence the reason for the word “sharp sharp”
So, you can take it while working, playing, conversing and so on.

However, in as much as I love the young, cute faces used in the advert, they were all acting childish. Infact, everything about the advert looked childish, from the choreography, to the soundtrack down to those that featured in the advert. There is a difference between childish and childlike; if they had done the latter that would have been preferable.

Hollandia drink is not a baby’s drink, it is also taken by adults. If they wanted an advert with baby behaviours, they should have gone for younger kids. Those teens are supposed to be in their University perhaps they are still secondary kids; notwithstanding they were acting like babies.

JUST WONDERING
1. Why they were dancing like people that had not eaten; basically, there was no energy in their dance. Their expression was baby like.


2. The advert song sounds childish
3. I wonder why this picture is blurred
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REMARK

I thought they were supposed to be University students not because the advert was shot at the University of Lagos. This advert could have been better if those featured in the advert put in more energy. Also, the advert song looks like those songs that people usually sing for babies

Duration: 60 SECONDS (A MINUTE)
WATCH ADVERT HERE…

Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.