At the beginning of the advert, Emmanuella is in a vehicle with three adults. The adults sit at the back while she sits at the front. They all wait endlessly for the traffic to die down but as it seems endless they all get tired and sleepy except young Emmanuella who looks energized courtesy her Fresh Yo drink.

She looks at the back and notices how tired the adults are. She however remembers that she has bottles of Fresh Yo drink in her bag. She offers them a bottle of Fresh Yo drink and they all collect it with excitement which renews their strength back and keeps them going. So how fresh is the Yo you may ask again? Extremely fresh!

Feeling like a Mother Christmas, Emmanuella decides to give more Fresh Yo drinks from the ones she still has left in her bag. She then asks others stuck in the traffic if they need more (More or one, I mean, she did not supply them before. Also she must have put a loudspeaker in that her mouth for those people to have heard her; interesting!) but she is stunned when she finds out that they all need a bottle of Fresh Yo drink.

Well lucky Emmanuella, though she was unable to supply them as she did not have enough Fresh Yo drinks with her, but there was however a Fresh Yo bus with a whole lot of fresh Yo drinks to supply to all those stuck in the endless traffic


Interesting advert, though one may wonder how those people far away heard what Emmanuella said when she asked if people wanted more Fresh Yo drinks. By the way, why the word “More”? Did she supply them before; well didn’t notice.

Also, the way an advert is shot and the message in it matters a lot. If you shoot an advert in a way that suggests free giving, people would always want that product for free. If you also shoot it in a promo way, people would put their mind in the promos and so on.

This Fresh Yo advert should have ended with a voice over like “Feeling tired in the unending traffic? Not to worry,grab/buy a bottle of Fresh Yo!” Shikena. Not some kind of father Christmas giveaway in traffic, making it seem like people should expect free Fresh Yo drinks when stuck in traffic. That of Emmanuella giving people in the same vehicle with her is understandable, but others should not only long for it, but should buy it as well.
I love the video concept, even though it was obvious that it was shot where parked cars were rather than the ever busy Nigerian road even though two vehicles managed to come out of the traffic; I didn’t even see the traffic light.

• Can’t seem to find the driver of the car; doesn’t he want the Fresh Yo drink or did Emmanuella drive the car?
• That their instrumental is like the one I always hear whenever I watch Mark Angel’s comedy~ maka why na. Couldn’t they compose their own beat; I mean, something better.

• Who needs more-were they given one before

Great concept though, but it could have been better.

Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.

This Post Has 2 Comments

  1. Denice

    One: this is stupid. No one asked for your opinion. Two: this girl is making more money than you are, and she’s eight, so who are you to be a critic! Honestly, you get on my nerves. Team Emmanuella. P.S you s–k.
    Hate you,

    1. Ogefash's Styl

      Eeyah Omashe Team Emmanuella! You Denice again. Well I suggest you get a thinking cap. Please, don’t wear it on your head o, because breeze will blow it off and at the end you will be back to zero. Someone like you, they need to open your head and put the thinking cap inside so it will work well for you. After reading a simple review countless times that a primary school child will read just once and understand, you still can’t understand that the review is not basically about the characters but the product, the message in the advert and the advert concept, you need to re-check your certificate.
      By the way, Advert Friday on Ogefash Blog, on the comedy zone, we put more of Mark Angel’s funny skits. So?
      There would always be readers like you anyway, but still, we love you always@Ogefash Blog.

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