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ADVERT REVIEW: COLGATE’S ‘CLOSE TALKER’ “HOW CONVINCING IS THIS ADVERT?”

ADVERT REVIEW: COLGATE’S ‘CLOSE TALKER’ “HOW CONVINCING IS THIS ADVERT?”

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No doubt, some people avoid close conversations or keep a distance while conversing with people; perhaps, they fear they have a bad breath.

Well that was not the case of the major cast in this Colgate Total advert. Rather than keep at least few inches or an arms length of distance while conversing with others face to face, he instead loves to stand close to them; he was such a close talker.

THE ADVERT

It starts with a certain employee who is a close talker as well as a loyal Colgate toothpaste user. He loves to stand extremely close or better still put his face few inches away when conversing with people. So, he approaches a male colleague and tells him how much of a close talker he is. He also tells his colleague about the new “Colgate total”. His colleague says nothing but just stares at him.

 

Next, the close talker approaches another colleague, this time around a female. He also tells her about the new “Colgate Total” He says “The breakthrough formula does more,” but the woman only replies “Wonderful”

 

Next, he approaches two people, this time a man and a woman still telling them about the new “Colgate Total.” He says “Sensitivity; strengthens teeth; it kills germs through the whole mouth” The man replies “I love your confidence” while the woman just stares at him in an astonishing manner.

 

Next, the close talker approaches another male colleague and as usual, puts his face inches away from his. He tells him there is no such word like “too close” to which his colleague disagrees initially but later agrees to

ADVERT NARRATION

Close talker– I am a close talker, so I was excited about all new Colgate Total. Its breakthrough formula does more (Wonderful).                                                                                                Sensitivity, strengthens teeth. It kills germs through the whole mouth. (I like your confidence)  Close talker– (Thanks Mr. Lee)                                                                                                                      Close talker: Now, there is no such thing as too close; Colleague: Yes there is                                  Close talker: No there is not; Colleague Yes there is                                                                              Close talker: No, there is not; Colleague Okay                                                                                    All new Colgate; do more for your whole mouth.

MESSAGE IN THE ADVERT

Colgate Total toothpaste neutralizes bad breath. It leaves the mouth healthier breaking through the teeth, cheeks, tongue and gums. You certainly do not have to be scared of any stench from your mouth while conversing with others especially if you are a close talker.

 

SUMMARY OF THE ADVERT

The advert is about  a certain male employee who loves to stand extremely close to people when talking to them. As in, he loves to converse with people while his face is few inches away from them; he is such a close talker. So, this employee in his usual manner of conversing with people, tells all his colleagues about how effective the new “Colgate total” toothpaste is.

Also, the close talker is excited about using the new Colgate total because it neutralizes the mouth. Hence, it helps him to be a confident close talker.

THE REVIEW

This “Colgate Total” advert is called “The close talker”

#Google defines a close talker as someone who stands uncomfortably close to others while talking, which the major cast does while talking with people all through the 30 seconds video.

To be honest, if someone was always coming that close to me when conversing with me, “amma” think he is not alright. #Winks. Kidding, but that’s the truth!

The advert did not start out by identifying what the problem is, rather, it started out with a solved problem. The problem has to do with bad breath and people keeping their distance while conversing. The solution is the use of Colgate Total toothpaste which we see the close talker holding and showing his colleagues with confidence.

But really, the dude interpreted his role well as a close talker. He was also quite convincing which was essential if they really needed people to pick up Colgate Total toothpaste at the grocery store.

I must say the whole cubicle-type of office setting is on point. No doubt, the advert is also easy to comprehend, but does it have the strategy to push People into purchasing the toothpaste being adertised? Yes! We see the confidence in the close talker as well as no one squirmed while he talked..

REMARK

The advert is quite convincing and has the capacity to push people into buying the product

SOUND

Just instrumentals; interesting!

WATCH VIDEO HERE

https://www.youtube.com/watch?v=z-o_LI8-5oY

IMAGES FROM COLGATE TOOTHPASTE’S ADVERT

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#Colgatetoothpaste #colgatetotal @colgatetotal

 

Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.