ADVERT REVIEW: CLOSE UP’S “TRIALS OF BRODA SOJI” “WHEN SOMEONE WITH MOUTH ODOUR WANTS TO RESUSCITATE U WITH THE MOUTH; U ARE FINISHED!”

ADVERT REVIEW: CLOSE UP’S “TRIALS OF BRODA SOJI” “WHEN SOMEONE WITH MOUTH ODOUR WANTS TO RESUSCITATE U WITH THE MOUTH; U ARE FINISHED!”


THIS CLOSE UP’S ADVERT IS CALLED “TRIALS OF BRODA SOJI”
Quite an interesting advert to watch. Imagine someone with mouth odour offering to revive those that collapsed because of this same reason with the same mouth through “mouth to mouth breathing”; it is a serious matter.

THE ADVERT

So, at the beginning of the advert, a young man by name- Soji, well dressed in suit walked in confidently into a certain company for his interview. There were two interviewers (a male and female) waiting to interview Soji. With Soji’s terrific appearance, the interviewers were pleased to have him around and were ready start the interview after welcoming him with a smile. They beckoned him to take a seat which he did.

So, the male interviewer requested Soji to talk about himself, but as he opened his mouth to voice out, the stench oozing out from his mouth automatically disqualified him. The interviewers collapsed for a while. Even, Soji didn’t know that his mouth odour was what made them collapse as he kept talking. But the moment he offered to do CPR (find out more about CPR here… https://www.australiawidefirstaid.com.au/what-is-cpr/ )for them in the form of mouth to mouth resuscitation, the interviewers finally got themselves back and then chased him out of the building.

THE REVIEW

I love this advert; simple and self explanatory. Not too many spoken words which allows the audience to concentrate on the visuals and quickly pick the message in the advert. Companies that do their adverts in this format (less spoken words) are those that know the principles of advertising. In no time, the message would be easily understood by the viewers, and that is one thing that stands close up advert out from other product’s advert; less talk more action. Even if no word was spoken in this advert, it would still be easy to understand.

WATCH THE ADVERT HERE
https://www.youtube.com/watch?v=_hYJaP8CtSw

Cool and funny advert!

DURATION: 58 SECONDS

Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.