So, I saw this advert (Not a new advert though) and I immediately fell in love with it basically because the ladies were so lively and made the advert interesting to watch. Their dialogue was clear enough and comprehensible. They were also shimmering with joy. They were quite expressive. They were really keen about the “Canoe” detergent  they were advertising.


At the beginning of the advert, “Lady A” picks one of her cloths from the clothes-line. She is happy that it smells good after washing it with Canoe detergent. (Here, the Lady should have picked up the Canoe detergent and then nod her head as a sign of the detergent’s work)

Next, Lady A wears the same cloth she picked from the clothes-line to hang out with her friends Lady B and Lady C in the restaurant. Lady A’s friends are excited to see her. Lady A’s friends are quick to recognize the cloth she is wearing as their graduation apparel. They are however perplexed to see Lady A’s cloth still looking new as their graduation cloths have faded. One of lady A’s friends brings out her phone and shows her two other friends their graduation picture. Lady A tells them that the reason her graduation cloth is still looking new is because she used only “Canoe” detergent to wash it.


With Canoe detergent, you need not fear that your beautiful colored or plain attire will lose its original colour because the detergent surely doesn’t make cloths fade, but rather, makes coloured fabrics brighter for long.


I love the fact that the three ladies they used were all so jazzy. They were nice-looking, articulate and also full of life; they indeed made the advert interesting to watch.

At the beginning of the advert, I expected more. The cloth that Lady A picked from the clothes-line had a good scent; in essence, there was already a solution to a certain problem. Solution to what problem you may ask?  Canoe detergent did not only wash well, but it also left her cloth with a good scent. What I expected? That Lady A would pick Canoe detergent or look towards where it was placed and then nod her head as a sign of agreement of what it truly does to cloths.

Then I wonder why phones were so scarce in the advert that they had to use the same phone for the two friends in the advert. Though tried to differentiate it by using pouch for one but it was still obvious. View this @ the 22 seconds and the 9 seconds of the advert.

Meanwhile that their graduation fabric has the same colour with canoe detergent,perhaps, the fabric was specially made for the makers of Canoe; haba couldn’t they have picked a finer fabric from Da Viva?

Ehen, haba, did they not notice that one of the clothes on the clothes-line was faded or what. View here oo, so it wont be as if this my eyes are deceiving me….


Is this fabric specially made for Canoe detergent makers  because that is the only dominant material in the advert

What kind of Baba sala clothes did they put on the clothes-line na

They could have placed the Canoe detergent and bar soap on a better surface, this looks somehow. It would have enhanced the beauty of their products.

Aren’t there better attractive fabrics or what from Da Viva?

But this particular cloth looks faded


REMARK:  Interesting advert to watch though, but having another look at the advert before releasing the video would have helped avoid the mistake of adding a faded cloth on the clothes-line


#canoedetergent @canoedetergentng


Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.