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Airtel has enlarged its room as it added more A~list actors in its new advert titled “The arrival of the inlaws”. The new actors on board are Dele Odule, Ngozi Nwosu and Blessing Essien, while the old ones still retaining their spot are Idowu Philips popularly known as Iya Rainbow and Abdulateef Adedimeji.


This advert is a sequel to the previous advert titled “Amin” (View the Amin review here), which featured just Idowu Philips and Abdulateef Adedimeji.


Segun (Acted by Abdulateef Adedimeji) is from the Yoruba tribe but he is married to a lady from the Igbo tribe- Amaka (Acted by Blessing Essien). They have a new baby which means families and friends of the couple would come visiting as they plan ahead for the naming ceremony.

So, at the beginning, Segun hears the hooting of the car. He glances at the Verandah and notices that his Mum (Iya Rainbow) and his wife’s parents Mama and Papa Amaka (Dele Odule and Ngozi Nwosu) have arrived in preparation of the forthcoming naming ceremony, but are trying to park the car. (Note, they are all in the same vehicle)

Quickly, Segun runs back into the house to prepare the rooms his mum and in-laws would stay while his Igbo wife- Amaka takes care of their child.

He makes the beds properly, puts the pillow covers, foot wears, glass cup and tooth brush in each room.

Segun gives his mum the room with the White bed spread and his wife’s parents, the room with the red bed spread.

Meanwhile, the family of the couple are both in the same vehicle driven by Amaka’s father. Whereas, the mothers of both couple seem to be at rivalry with eachother.

The family of the couple after parking the vehicle finally enter the house.

As both families climb the stairs of the house, Segun’s father in law climbs without uttering a word, while his mother and wife’s mother quarrel with each other (Apparently, they do not like each other). Segun’s mother is heard saying “Ile omo mi re, ole le mi jade, which means “This is my son’s house, you can’t chase me out” when translated to English.

Finally, the families get to see the new baby and they are all excited about the baby after which they retire to their various rooms. They find a tab in their room, however noticed there was no internet connection.

Segun’s mother and his mother in law step out to complain to him but find him setting the AIRTEL internet box so that they can all be connected to the internet. The two women struggle to have the box to themselves but Segun grabs it from them.

The mothers of the couple return to their various rooms unhappy. Moments later, they are already connected to the internet and are are now happy since they are satisfied with Airtel data.


What really is the reason for the rivalry between Segun’s mother and his wife’s mother? Tribe or what? It was uncalled for.

The message in the advert is “Everyone is satisfied with data that works” But, it could have also been “The data that works well makes people happy and unites people”

It is like the advert is supporting feud among various tribes. It doesn’t promote inter tribal marriage, because the two mothers did not settle their dispute; which by the way we don’t know the cause.


Even if there was a need for the foot-wears was there a need for the brush? Didn’t they bring brush from their various homes

Why the rivalry? It is uncalled for

How come Segun’s mother and his wife’s parents arrived at the same time in the same vehicle?

Segun’s wife is so not observant, the husband is running around and she doesn’t care to find out the reason.

I can’t feel any familiarity or closeness between the couple and their parents.

Then Segun’s father in law (Dele Odule), I am wondering his role there sha, smh…



It is an Interesting advert, but it would have been nice If Airtel’s terrific data united Segun’s mother and his wife’s mother.


Mother A and B don’t really like each other. Mother A’s data is fast and reliable while Mother B’s own is not. Since Mother B is a kind of person that likes to know what is trending, she then decides to end her feud with Mother A by asking her about her data and sharing with her as well.


Ngosi Nwosu (follow on IG @officialngozinwoau) acted as Mama Amaka. She is the slay mama and her data profile is ‘pepper them’

Idowu Philips ((follow on IG @idowuphilips) aka Iya Ranbow acted as Mama Segun. She is a prayer warrior and her data profile is ‘Whatsapp queen’

Benita Essien (follow on IG @ bennyessien)acted as Amaka. She is married to a Yoruba man. She is Segun’s wife. She is Mrs Perfect. She is slayer on the low key and her data profile is ‘Only when necessary’

Lateef Adedimeji (follow on IG @adedimejilateef) acted as Segun. He is married to an Igbo girl. He is Amaka’s husband. He is Mr 2Go Guy, uncle Surulere and the provider of all

Dele Odule (follow on IG@deleodule) acted as Papa Amaka. He is gentle


Follow on IG @ ogefash_july4

@officialngozinwosu @deleodule @adedimejilateef @idowuphilips @bennyessien @airetelng

Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.

This Post Has 3 Comments

  1. tobydigz

    Wow. It’s been super hard to read the story text on this site. The white text clashes with the background significantly

    1. Ogefash's Styl

      @Tobydigz, I think you may need a magnifier; a magnifying glass!

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