ADVERT REVIEW: “MTN’S TRADITIONAL WEDDING ” AH AH, THEY COULDN’T EVEN PUT 3 OR 4 GIFTS TO MAKE THE OCCASION LOOK REAL!



ADVERT REVIEW: MTN’S “TRADITIONAL WEDDING DAY”

THIS MTN’S ADVERT IS CALLED “TRADITIONAL WEDDING DAY” “NO EXTRA EFFORT AT ALL!’
The setting may truly look like that of a traditional wedding, but there are certain things missing in this advert which if not missing, could have made the advert perfect. You will find those missing items in the review. Scroll down with me….

THE ADVERT

There is a traditional wedding between an Igbo lady- Adaku and an Igbo -man though the lady is blind and usually walks around with a cane to support her movement. During the traditional wedding, Adaku’s parents ask her if she is sure she is ready to settle down, (Ahu ajuju oo ubochi wedding) and she nods her head as a way of replying that she is ready to settle down. Her mother afterwards tells her to go and bring her man to them.

Meanwhile, Adaaku’s husband sees that she is ready to come take him to her parents, so he puts a call through her phone and directs her to where he is sitting. Adauku with her spouse’s clear communication is able to locate where he is seated without using her walking cane as a support but rather the clear communication.


Adaaku afterwards expresses how happy she is to her husband that she didn’t use her cane to locate where he is seated. Adaaku’s husband on the other hand is glad that no other man got her before him (I am wondering, before or on the wedding day?) He afterwards tells her that he wants to be her eyes. They both move to where Adauku’s parents are seated where her parents finally bless them.

Message
Basically, the message in the advert is that you can rely on MTN even on special moments. No fear of break in communication as they have clear signals

THE REVIEW

Such a one-way advert! It is not just enough to have a traditional wedding setting and then have the couple, then the guests; it goes beyond that. There are other things found during a traditional wedding which were missing in the advert . During a traditional wedding, there is what people call gifts from both husband and wife family, I basically didn’t sight any gift. The two or three tubers of yams that I managed to see after searching tirelessly for gifts look like computer placed tubers of yams, which they probably inserted after they discovered that no gift was placed in the ceremony during the advert shoot What happened to gifts like the wrappers, blouses, jewelries, drinks, kolanuts, and so on

Even, the parent of the man getting married was not shown. In every wedding, two people always matter from both the family of the lady and the man and they are the lady’s parents and the man’s parents. Blessings come from both husband’s parents and the wife’s parents. Seriously, I have watched most MTN adverts and most are outstanding, but this particular one, no extra effort was put into it!

strong>WATCH THE ADVERT HERE

JUST WONDERING
• A traditional wedding with nothing edible on the table, except the garden eggs that were only on one side
• Is it that there were no gifts from both the husband and the wife because I basically didn’t sight any
• What kind of drink is that on the table biko?
• Even a funeral doesn’t have a dull setting like that!

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DURATION: 60 SECONDS (1 MINUTE)

Ogefash's Styl

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.