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(+LYRICS SONG) ADVERT REVIEW: AIRTEL’S *444# ADVERT “HERE IS THE ARTISTE THAT SANG THIS AIRTEL’S *444# SONG!”

(+LYRICS SONG) ADVERT REVIEW: AIRTEL’S *444# ADVERT “HERE IS THE ARTISTE THAT SANG THIS AIRTEL’S *444# SONG”

*444# is another advert from one of the largest network providers- Airtel.  If you have been close to your screen, and your eyes glued on trending online videos; you would agree that Airtel adverts always pop up. The network has been creative in their adverts, and also employ melodious tunes to complement all their adverts.  This advert, however, doesn’t have any visual yet. This is the first time Airtel is releasing an advert with no video.

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Despite the fact that it has no visual, the song-themed advert has already garnered lots of views on YouTube. If you ask me, I would say that Airtel surely knows how to capture the interest of viewers and their customers.

MESSAGE IN THE ADVERT

There is an easier way of using Airtel’s services via the *444# code. Now, you don’t have to store up too many codes in your head. When you dial *444#, there would be a list of options for what you want.

Well, I just dialed it and it brought out the option of

  1. Buy Airtime
  2. Buy Data
  3. Post paid
  4. Main menu

View the picture below. Have you dialed the code? What popped up?

(+TRANSLATION) LYRICS TO THE *444# SONG BY AIRTEL
Dun dun dun dun dun dun: *444#
La la la la la la, la la la la la la: *444#
You fit to do anything with the no (You can do anything with the number)
Everything easy; no long thing with 444 (Everything is easy; no long thing)
No dey scatter your brain with plenty numbers (You don’t need to get confused with too many numbers)
Abegi, je je je oh (Please, take it easy)
Dial the number *444# (Dial the number *444#)
Ore mi ma lo fo (Don’t be naïve)
O je sare lo *444# (Quickly used *444#)
Mo ni ma fo (Don’t be slow/naïve)
Ma lo go (Don’t be slow/dull)
Control code e dey your hand (The control code is in your hand)
*444# opor opor (*444#, it is plenty, plenty)
4 meta, is a meta 4 (It is four in three places; it is four in three places)
You can recharge for airtime jo (You can recharge for airtime)
You can subscribe for data jo jo jo (You can subscribe for fata)
Anywhere you dey, whatever you do: *444# (Wherever you are, whatever you do, use *444#

 

You can use the number oh (You can use the number)
Woy o wo yo oh: *444#
Yo yo yo yo yo weh, yo yow eh o: 444
“Airtel; the smart phone network”

THE REVIEW

I like the song used for this advert; it is melodious just like the network’s theme song “Flenjo” composed by Fireboy DML for another of their advert. View the review here (https://ogefash.reviews/2020/01/31/advert-review-airtels-you-can-mange-anything-but-not-data-gbogbo-advert-in-an-advert/)

About the *444# code; I love the introduction of the code. This is a great initiative from Airtel, and I am sure other networks would soon take a cue. However, I am wondering, does the code actually have all options for the network’s services. I don’t think so!

Because, there is no option for account balance, data balance, and so on. In essence, people still need to store plenty of codes in their heads. Airtel may need to upgrade the code!

I also noticed that the code only works with the phone number associated with your bank account.  This is because whatever transaction you wanna do; the money would be deducted from your bank account.

Language: They sang in Pidgin and Yoruba; a Nigerian Language

Melody: Tuneful and catchy! I am wondering the artiste behind this particular theme song. Teni? Fireboy? Any idea? Kindly share with us…

Duration: 1 minute 1 second

Remark: A great initiative, but they still need to improve the functions of that code as it has limited functions

WATCH THE VIDEO OF THE SONG BELOW

https://www.youtube.com/watch?v=WvqEtvpXghw

VIEW MORE IMAGES BELOW

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