This is a one-
scene advert; is it really a one scene advert? Okay, may be three scenes, what ya think? Anyway, the advert is quite easy to comprehend.
In the advert, lots of people are seen engaging in different activities that ends up getting their clothes stained. However, they are unperturbed knowing fully well that they would use the “WAW” multi-use detergent to wash their clothes and remove stains.
|NARRATOR IN THE ADVERT
WAW! We love dances that create Waw performances
WAW! And for many stains (Waw) on so many clothes, we need Waw
WAW! Waw, amazing washing power
WAW! And lots of foam, to remove the top stains
WAW! Each Waw pack gets a lot of clothes clean and fresh
WAW! And lots more than you think
WAW! Washes a lot (Waw), saves a lot!
MESSAGE IN THE ADVERT
You can use “WAW” detergent to remove any tough stain on clothes.
WAW detergent is an Henkel product. Although, the detergent can be used to wash plates, clean floors, toilets, bathtubs and a whole lot of things; the main focus of this particular advert however is its effect when used to wash clothes, and I am wondering why. I mean if there was no visual to represent the other purposes the detergent can be used for, the narrator could have at least mentioned it during his narration. Don’t you think so? Viewers love detailed information when viewing adverts; it is what they see that they store up in their brains. It is what they see that they believe. It is what they see that they buy.
WAW detergent is however one of the most affordable detergents in the market today. So, consumers would always go for it.
Also, as regards the video; the camera was too far from the people. I am not referring to the major casts though; perhaps, they used the long shot. The advert was shot outdoor and partially has the push factor.
So, to the consumers of WAW detergent, kindly share with other readers if the detergent washes well via the comment box. We would like to know how friendly it is to your hands and so on. Feel free to narrate your experience after using the detergent.
MUSIC: Instrumental; fair
DURATION: 31 SECONDS
REMARK: Fair advert
WATCH THE VIDEO FOR THE ADVERT BELOW
VIEW MORE IMAGES FROM THE ADVERT “WAW” BELOW