Posted in 9.6. UNCATEGORIZED


IG @ogefashblog

This is Molped sanitary pad advert and it features Nigerian songstress- Chidinma Ekile. The singer doubles as a singer and narrator in the advert.

The name of this sanitary pad though; it’s really not a

catchy one or one that easily sticks to consumers’ lips/memory. I can’t count how many times I have had to erase the name of the pad while writing this article just to write the appropriate name of the sanitary pad. I was writing “Mopled” instead. They should have just called it “Mol-pad” instead of “Molped”. Aren’t they the owners of Molfix? Can’t they see that “Molfix” sounds sweet to one’s lips and to the ears?

We deserve more girls
No leakage, no leak-aaaage
No no no leakage; we need a big change in our life
Do you think this is it girls; no
No no no
No no no irritation
No no no, we need a revolution

“Skin Friendly” new Molped which would change your life is now in Nigeria with its nylon free surface. New molped has unique softness and up to 100% protection.

We need a revolution!
Your skin would love it!

Need that big change and comfort during your menstrual cycle? Then go for Molped Sanitary pad. Two things are guaranteed when you use “Molped” sanitary pad; no irritation and leakage. Your skin will tell you thank you after using it.
Molped sanitary pad is made with cotton. It has a nylon free surface and a breathable back sheet that helps solve irritation, itching and coarseness problems.

Remember Chidinma Right? She was among the “Season 3” contestants for 2010 Project Fame West Africa which was highly sponsored by MTN. Chidinma won the competition for that season. I have often times wondered why the singer loves fixing extremely long eye lashes and therefore suffers her eyes from seeing properly when she needs to make use of them. If you ask me, that makes no sense; those are blinding eye lashes. The way she was even closing her eyes, put me off from watching the advert.

Anyway, back to the advert. This Molped sanitary pad is from Hayat Kimya Nigeria; they are also the manufacturers of Molfix baby diaper.
So the narrator said “Now in Nigeria”. Biko (Please), where dem dey before? Just kidding though!
I love the advert, except that the name of the brand “Molped” looked hidden. Infact, the word “Leakage and Irratation” were boldly displayed compared to the sanitary pad name “Molped”
I love the fact that the advert has a unique concept. I mean, the ladies led by Chidinma Ekile were with the use of a megaphone campaigning for a change in a particular sanitary pad because it caused irritation and discomfort for them. They were creating awareness for a better sanitary pad “Molped” that would give no irritation, no leakage and no discomfort.
The advert though nice, may not really be easily comprehensible to a lame man. But I would break down/explain the advert…
In the advert, a group of ladies matched along a particular path where they saw a bunch of sanitary pads that caused irritation, leakage and discomfort. Looking for a different kind of pad, they matched further even though they had to pass through and bulldoze the bunch of sanitary pads that caused discomfort. As they sauntered along that path, they came across the real sanitary pad that they have always desired to use. It is Molped sanitary pad; the sanitary pad with no leakage or irritation.
The advert uses Chidinma’s melodious beat to the song titled “Kedike” to pass across its message to consumers and impending consumers and it lasted for 45 seconds. Chidinma was the lead female vocalist.
Lyrically; I think they could have done better with the lyrics. Those lyrics are not connecting at all.
Does this advert have the pull strategy? That is, can the advert pull people or the viewers of the television commercial (TVC) to buy the product? Well partially.
In as much as I love the video concept, I feel it was badly shot. There should have been a close up shot on the sanitary pad rather than the long shot; it was hidden sought of.

SOUND: Very tuneful. The advert has the same beat with “Kedike” by Chidinma Ekile. The artiste’s vocal was clear. She has a clear vocal and was very expressive
COSTUME: Beautiful!
Why is this larger than the name of the sanitary pad?

“Irritation/ Leakage” or “No Irritation/No leakage” Which should it be?

REMARK: An interesting advert; although I felt the name of the product was not conspicuous enough. It looked hidden

This slideshow requires JavaScript.




Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.