ADVERT REVIEW: COLGATE’S ‘CLOSE TALKER’ “BRIEF AND COMPREHENSIBLE!”
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Last week, we reviewed one of “Colgate” toothpaste adverts titled the “Close talker”. This week, we are also looking at “Colgate” toothpaste’s advert but a different one. The manufacturers of Colgate toothpaste used a narrative method to pass across their message to consumers.
|Are you totally ready for a healthier mouth? Introducing New Colgate Total whole mouth health toothpaste. A breakthrough new formula that brings together two elements found in nature- Zinc and Arginine. To help fight bacteria, so that your whole mouth, your teeth, tongue, cheeks and gums are protected for up to 12 hours.
New Colgate total, also delivers effective enamel protection, instant neutralization of bad breath and even sensitivity relief.
New Colgate total! For whole mouth health
MESSAGE IN THE ADVERT
Colgate Total toothpaste neutralizes bad breath. It leaves the mouth healthier breaking through the teeth, cheeks, tongue and gums.
SUMMARY OF THE ADVERT
A lady highlighted the benefits of using Colgate total toothpaste which was backed up with interesting visuals.
The advert is concise and simple to understand. I could hardly spot any flaw not in the lady’s narration or the entire advert. I love the fact that they used images to back up their words which made the advert more interesting to watch. To be honest, it would have been uninteresting if they did not.
The advert was shot in a way that would push customers to go buy Colgate toothpaste, in terms of the display of pictures not necessarily in the narrator’s tone as she was not too convincing.
Simple advert backed up with interesting visuals
DURATION: 30 Seconds
Just instrumentals; fair!
WATCH VIDEO HERE
IMAGES FROM THE COLGATE ADVERT
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