ADVERT REVIEW MTN’S “STAY WOKE” ADVERT “THIS HEAD IS NOT ONLY BIG BUT…”

ADVERT REVIEW MTN’S “STAY WOKE” ADVERT “STAY WOKE!”
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I love this advert; simple and self explanatory. I love the fact that this MTN advert is not just all about promoting their services. The advert is channeled at those that are into drugs, youths in particular as it admonishes them to shun drugs.
THE ADVERT
In the first scene, a male undergraduate is on a video call with the sister. His sister asks about his location and he tells her that he is at the bus stop and would be home as soon as a bus comes by. The sister before dropping the call tells him that their mum already prepared dinner.


An unusual bus finally pulls over on the side of the road he stood. The undergraduate is happy that a bus is finally on ground. But as he is about to enter the bus, he scrutinizes the bus and the people in it. He is appalled when he sees those in the bus consuming drugs. As he is about to move away from them, another undergraduate who seems to be in a rush, enters the same vehicle without scrutinizing it. They speed off immediately not letting him out.


THE MESSAGE IN THE ADVERT
This is an advert designed to discourage drug abuse and encourage a drug-free nation. To achieve this, MTN Telecommunication Company enjoined people to be watchful, alert, conscious or better still #staywoke of their surroundings in order not to be forcefully pulled into it. It also beckons on people that are already into it to stop the act.
Drug abuse is a one- chance bus. Let’s build a drug free nation together #just for you.Stay free of drugs


ADVERT SUMMARY
An undergraduate while on his way home almost boards a one-chance bus filled with youths that consume drugs. His ability to properly scrutinize the vehicle saves him from boarding the vehicle. However, another undergraduate who enters the vehicle without scrutinizing the vehicle ends up getting trapped in the bus.


THE REVIEW
I am wondering though why the undergraduate’s sister called him big head; the boy “no get” big head like that. Infact, that his sister has a bigger head self; so ironical.

It is not only big but….#Winks, just kidding though…

Anyway, that is by the way. The word “Stay woke” basically means being wide awake, conscious or being alert. So what exactly should one “stay woke” to? His or her surroundings!
In this advert, MTN admonishes people especially youths to stay woke so they do not fall victims of one-chance-drug-bus. The word one-chance bus means any type of bus people use for evil purposes such as robbery, kidnap or ritual purposes.
So, in as much as I love this advert, I don’t think it has this “push strategy” to scare people away from drugs. The youths they used in the advert were not interpretative enough of their roles. None of them displayed any particular misbehavior people usually link to those that consume drugs just some freaky costume and makeup which people that do not take drugs can be seen doing. The only thing that really makes us know they are into drugs is when the camera zooms to those drugs on the table.
Hey, but then I love the undergraduate’s expression, he was probably the best in the advert.


May I ask who those on the road side are? I know they really wanted the advert to really look like a school setting, hence the reason they put that woman selling “God knows what” on the road side with two people patronizing her. But, she was really out of place; so out of place. Look at the kiosk abi na table MTN even gave her. The woman and the people around her were not relevant.


NOTE
Drug abuse is a one-chance bus may mean that anyone that starts taking drugs will not leave without being hurt.
JUST WONDERING
If this advert has enough push factor to make people stay away from drugs, don’t think so
SOUND: Just instrumentals; cool.
DURATION: 1 MINUTE (60 SECONDS)
REMARK: Fair! That woman selling stuff at that road side is so out of place. The advert doesn’t have enough push strategy to make people really shun drugs
IMAGES FROM THE MTN ADVERT TITLED “STAY WOKE”

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@mtnnigeria #mtnnigeria #staywoke #Adverts #mtn #telecommunications

NJOY!

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Author:

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, Lagos. She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Oge is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way in a challenging position. She has in-depth knowledge in reporting and editing. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the plots scene by scene. Ogefash blog is also the first to give a detailed analysis about music and artistes in Nigeria and abroad. Ogefash says "I don't keep male friends because they always want to have sex with me. I don't keep female friends because they are always bitchy and envious. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Oge is highly energetic and creative. She is a rare gem and a gift to this generation.

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