WE DON’T SIGN GOSPEL ACTS BECAUSE THEY RETURN WITH SACHETS OF OIL RATHER THAN MONEY SAYS THE CEO OF KENNIS 104.1 FM “KENNY OGUNGBE”
Kenny Ogungbe aka Baba Keke is the founder of the current booming station in Nigeria 104.1 “Kennis” Fm. He was recently interviewed on “Adenike Laleyin”afternoon drive show. Kenny talked about the need for record companies to treat their artistes properly. He said record companies should ensure that the artistes are provided with what they need. He said it is ludicrous for artistes to be jumping from one vehicle to another. He therefore opined that the record companies should either buy a car for artistes signed to their label or chatter an Uber for him or her. “It is just 1000 or 1500” he had said. He said record companies own artistes’ songs while the artists own the lyrics. He also said the problem with many artistes is that they ask for a lot of material things and still want to get a lot of money “If you ask for a lot of things, you will get a lower rate. While those who don’t would get a higher rate,” he said.
When Adenike asked Kenny what he considers before his record comoany signs an artist, the CEO said he ignores people that say they can sing but do not get their songs across to him. He said anyone who wants him to see and believe his or her capability should send his or her work via his Whatsap page and not just say it. But he said if such upcoming act after sending his or her work doesn’t get a call from him, that means he is not interested in the person’s work. Trying not to sound discouraging, Kenny said not being interested doesn’t mean such artiste is not good.
When Adenike asked him about signing gospel acts, Kenny said in the olden days it was not encouraging because when gospel artistes were sent to shows, they returned back with 5 sachets of oil compared to those doing secular songs which ended up bringing no revenues to the company.
However, Adenike told the CEO that gospel acts now charge a lot and are in money these days to which Kenny Ogungbe agreed to.
Kenny Ogungbe is not one of the CEO’s that loves to be called CEO with no activity engaging him, he also presents on the radio station, he does the press review in the morning, political dialogues in the afternoon and sometimes features in one or two shows of other presenters.