(+ SONG LYRICS) ADVERT REVIEW: GTB’S ‘737’ ADVERT. “WHEN THIS SONG ENDED, I DID NOT KNOW BECAUSE…
Singing…“And it all begins with, oh oh oh oh, 737, 7-3-7 oh 737”
A very interesting song that I found myself almost using it as choir ministration during one of the church services…lol! Well just kidding.
But really, this tune has got me singing non-stop; very interesting I must say.
I was at a loss as to which catalogue to throw it into,whether music or advert? I just had to settle for the latter.
This advert is pretty long. I am sure the TV and radio versions would have been trimmed into one minute. Just like UBA’s “919 dance” advert/music video, one may think the song is by a group of artiste called “Inspire”
So, like I asked when reviewing “UBA’s 919” advert (which of course has a similar tune to this GTB’s song) who is still singing the “737” song? Keep singing it, as long as you don’t miss out the real message in the advert. So what is the message in the advert? We would let you know right after you have finished singing your own “737”song, don’t worry about the lyrics, we have got you covered.
LYRICS TO GTB’S SONG “737”
VERSE 1 (LEAD VOCALIST MALE)
I woke up in the morning, it is a new day. And I have got bills that I have to pay
But I don’t need to worry cos there is an easy way, easy as oh oh
Now you running late, running out of time, it feels like the world is waiting in line
All you have got to do is pick up the phone, and just dial 737
There is so much that you can do, so much to explore. Life is waiting for you, so just open up the doorrr
Pre Chorus
So whatever you do, wherever you are, there is an easy way, for everyone
The simple life is just one touch away, experience the magic starting today
Chorus
And it all begins with, oh oh oh oh, 737, it all begins with, oh oh oh oh, 737
And it all begins with, oh oh oh oh, 737, 7-3-7 oh 737
VERSE 2 (LEAD VOCALIST MALE AND OTHERS)
You see, I don’t need to write or cash a cheque, I don’t need data or internet
I have something that is faster than a jet, just like …
Nne what are you talking about?
In my business, I deal with cash, but I don’t really like to move with cash (Nwanne), so I use something that is really fast. You know, just like 737
You can be a palm wine tapper, teacher, rapper, school boy or school girl or trader, a bank md, a chairman or a baker
Aganni, wanna, very very simple, make life easy for different people
No problem, just use your number 6, no use 737
Pre Chorus
There is so much that you can do, so much to explore
Life is waiting for you, so just open up the doorrrrrr
So whatever you do, wherever you are, there is an easy way, for everyone
The simple life is just one touch away, experience the magic starting today
Chorus
And it all begins with, oh oh oh oh, 737, it all begins with, oh oh oh oh, 737
And it all begins with, oh oh oh oh, 737, It all begins with 7-3-7 oh 737
VERSE 3 (LEAD VOCALIST FEMALE)
Step into the future today (Today 2x). There is no better way.
Life can be so simple, don’t make it complicated, 737 is the way
Pre Chorus
So whatever you do, wherever you are, there is an easy way, for everyone
The simple life is just one touch away, experience the magic starting today
Chorus
And it all begins with, oh oh oh oh, 737, it all begins with, oh oh oh oh, 737
And it all begins with, oh oh oh oh, 737, It all begins with 7-3-7 oh 737
THE ADVERT
The first verse by the lead vocalist male, the singer talks about having a lot of bills to pay, such as…(this was not mentioned, perhaps they want customers to be curious about what services they can enjoy when they dial the code). Rather than visit the bank, he picks up his phone, dials code *737# without data connection and he settles his bills.
The second verse by the lead vocalist male and others, they all talk about how easy and fast as JET it is banking with the mobile phone. They go on to mention people that the code is beneficial for, but as long as they are registered with the bank.
Lines that stimulate customers’ curiosity
“There is so much that you can do, so much to explore. Life is waiting for you, so just open up the doorrr”
“Step into the future today (Today 2x). There is no better way. Life can be so simple, don’t make it complicated, 737 is the way”
THE REVIEW
One thing that indeed stands GTB from other banks is that they are pace setters, they lead and other banks follow.
It is one bank with imaginative, matchless and never thought of innovations. The bank is also surrounded with creative team members. They were the first to start the internet banking, GTBank Mobile app, etc. They were also the first to start this mobile phone service which allows people do their transactions from their mobile phone without moving an inch from their comfort zone. Other banks have afterwards followed suit.
Anyway, that is by the way.
I feel like from the melodious tune alone and creative lyrics, I have done the review; it is a 100%.
Okay, to the real review
GTB used this melodious tune to pass across its message to customers and impending customers. The advert lasted for 3minutes 49 seconds. It has one male lead vocalist and one female lead vocalist.
Lyrically it is well composed, imaginative and meaningful. I just love the advert, especially where the female lead singer took to the stage to sing, her vocal was very appealing, lyrics were meaningful and she was very expressive, they were all expressive though but she was more expressive than all of them.
To be honest, I kept on singing this tune even after completing the whole review. Just like I mentioned when I reviewed the UBA Advert, I also think the real message should have been displayed on the screen; though what makes GTB’s advert different was that they wanted their customers to be curious about what the code offers. But in as much as the lead vocalist male already mentioned “pay your bills”, then the suspense isn’t there anymore.
In all honesty, an advert done using music to pass across the message may have viewers get carried away by the melodious tune and the lovely images on screen. At the end, it would just be nothing but a song to them with no idea of its message, even if they sing it countless times.
MESSAGE IN THE ADVERT
There is already an easy way to banking provided by the owners of GTB. Customers don’t need to leave their comfort zone, they do not need to go to the bank to do transactions, all they need to do is grab their mobile phone and dial *737# and it will run all errands for them such as fund transfer, airtime recharge, open a bank account, buy data, bill payment, basically for all purposes; just dial “737#”. What the customers need is a phone; it doesn’t require data
SOUND: Very tuneful. UBA has almost the same tune, so I am wondering if the same person composed the songs for the banks. Also, all those that had one or two lines to sing in this advert sang well. When the lead vocalist female took the high note she did not get screechy. She had a distinctive vocal and was very expressive
Lead vocalist female sang “Step into the future today…”
Costume: A touch of orange, but not all though. You may wonder why they have a touch of orange; well that is the bank’s colour.
THUMBS UP: I love the part they constructed 737 with those blocks.
JUST WONDERING
The message should have been clearly written out on the screen. When an advert is done in form of a song, the target audience may miss out the real message because they tend to focus more on the images and get carried away by the melodious tune, thereby missing out the message.
WATCH THE ADVERT HERE
https://m.youtube.com/watch?v=VZwHrpX8IBM
Remark
I love this advert; they were very energetic and expressive
DURATION– 3 MINUTES 49 SECONDS