OGEFASH

ADVERT REVIEW: AIRTEL’S ADVERT “ARRIVAL OF THE INLAWS” THE RIVALRY BETWEEN THE WOMEN WAS UNCALLED FOR!

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Follow on IG @ogefash_july4

Airtel has enlarged its room as it added more A~list actors in its new advert titled “The arrival of the inlaws”. The new actors on board are Dele Odule, Ngozi Nwosu and Blessing Essien, while the old ones still retaining their spot are Idowu Philips popularly known as Iya Rainbow and Abdulateef Adedimeji.

 

This advert is a sequel to the previous advert titled “Amin” (View the Amin review here), which featured just Idowu Philips and Abdulateef Adedimeji.

THE ADVERT

Segun (Acted by Abdulateef Adedimeji) is from the Yoruba tribe but he is married to a lady from the Igbo tribe- Amaka (Acted by Blessing Essien). They have a new baby which means families and friends of the couple would come visiting as they plan ahead for the naming ceremony.

So, at the beginning, Segun hears the hooting of the car. He glances at the Verandah and notices that his Mum (Iya Rainbow) and his wife’s parents Mama and Papa Amaka (Dele Odule and Ngozi Nwosu) have arrived in preparation of the forthcoming naming ceremony, but are trying to park the car. (Note, they are all in the same vehicle)

Quickly, Segun runs back into the house to prepare the rooms his mum and in-laws would stay while his Igbo wife- Amaka takes care of their child.

He makes the beds properly, puts the pillow covers, foot wears, glass cup and tooth brush in each room.

Segun gives his mum the room with the White bed spread and his wife’s parents, the room with the red bed spread.

Meanwhile, the family of the couple are both in the same vehicle driven by Amaka’s father. Whereas, the mothers of both couple seem to be at rivalry with eachother.

The family of the couple after parking the vehicle finally enter the house.

As both families climb the stairs of the house, Segun’s father in law climbs without uttering a word, while his mother and wife’s mother quarrel with each other (Apparently, they do not like each other). Segun’s mother is heard saying “Ile omo mi re, ole le mi jade, which means “This is my son’s house, you can’t chase me out” when translated to English.

Finally, the families get to see the new baby and they are all excited about the baby after which they retire to their various rooms. They find a tab in their room, however noticed there was no internet connection.

Segun’s mother and his mother in law step out to complain to him but find him setting the AIRTEL internet box so that they can all be connected to the internet. The two women struggle to have the box to themselves but Segun grabs it from them.

The mothers of the couple return to their various rooms unhappy. Moments later, they are already connected to the internet and are are now happy since they are satisfied with Airtel data.

THE REVIEW

What really is the reason for the rivalry between Segun’s mother and his wife’s mother? Tribe or what? It was uncalled for.

The message in the advert is “Everyone is satisfied with data that works” But, it could have also been “The data that works well makes people happy and unites people”

It is like the advert is supporting feud among various tribes. It doesn’t promote inter tribal marriage, because the two mothers did not settle their dispute; which by the way we don’t know the cause.

JUST WONDERING

Even if there was a need for the foot-wears was there a need for the brush? Didn’t they bring brush from their various homes

Why the rivalry? It is uncalled for

How come Segun’s mother and his wife’s parents arrived at the same time in the same vehicle?

Segun’s wife is so not observant, the husband is running around and she doesn’t care to find out the reason.

I can’t feel any familiarity or closeness between the couple and their parents.

Then Segun’s father in law (Dele Odule), I am wondering his role there sha, smh…

WATCH THE ADVERT HERE

Remark

It is an Interesting advert, but it would have been nice If Airtel’s terrific data united Segun’s mother and his wife’s mother.

THIS WOULD HAVE BEEN BETTER

Mother A and B don’t really like each other. Mother A’s data is fast and reliable while Mother B’s own is not. Since Mother B is a kind of person that likes to know what is trending, she then decides to end her feud with Mother A by asking her about her data and sharing with her as well.

THE FULL CAST FOR AIRTEL’S SERIES “THE IN-LAWS” 

Ngosi Nwosu (follow on IG @officialngozinwoau) acted as Mama Amaka. She is the slay mama and her data profile is ‘pepper them’

Idowu Philips ((follow on IG @idowuphilips) aka Iya Ranbow acted as Mama Segun. She is a prayer warrior and her data profile is ‘Whatsapp queen’

Benita Essien (follow on IG @ bennyessien)acted as Amaka. She is married to a Yoruba man. She is Segun’s wife. She is Mrs Perfect. She is slayer on the low key and her data profile is ‘Only when necessary’

Lateef Adedimeji (follow on IG @adedimejilateef) acted as Segun. He is married to an Igbo girl. He is Amaka’s husband. He is Mr 2Go Guy, uncle Surulere and the provider of all

Dele Odule (follow on IG@deleodule) acted as Papa Amaka. He is gentle

 

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Follow on IG @ ogefash_july4

@officialngozinwosu @deleodule @adedimejilateef @idowuphilips @bennyessien @airetelng

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