HOLLANDIA CHOCO MALT “SHARP SHARP” ADVERT
THE ADVERT
So, at the beginning of the advert, a guy walks up to his friends and chats with them, shortly after, a lady brings out her phone and shows all of them a picture of Hollandia Choco Malt. In the next scene, some guys are playing the basketball, but one of them takes the lead.(Didn’t see any Hollandia Choco malt in this scene though)
Next scene, a lady is seen watching the last clip of her meeting with colleagues on her laptop where they all had Hollandia Choco Malt on their table. She has one on her table as well. Next is the salon scene where a customer has the Hollandia Choco Malt placed in front of her.
Next scene is where some students are all playing games. (Didn’t see the Hollandia Choco Malt drink though)In the next scene, a girl walks up to her friend showing off her Hollandia Choco Malt drink. (This is practically almost the same with the first scene)
Then the dance scene! (Eyes rolling)
THE REVIEW
The basic message in this advert is that Hollandia Choco Malt can be taken anytime, any day and anywhere. Hence the reason for the word “sharp sharp”
So, you can take it while working, playing, conversing and so on.
However, in as much as I love the young, cute faces used in the advert, they were all acting childish. Infact, everything about the advert looked childish, from the choreography, to the soundtrack down to those that featured in the advert. There is a difference between childish and childlike; if they had done the latter that would have been preferable.
Hollandia drink is not a baby’s drink, it is also taken by adults. If they wanted an advert with baby behaviours, they should have gone for younger kids. Those teens are supposed to be in their University perhaps they are still secondary kids; notwithstanding they were acting like babies.
JUST WONDERING
1. Why they were dancing like people that had not eaten; basically, there was no energy in their dance. Their expression was baby like.
2. The advert song sounds childish
3. I wonder why this picture is blurred
REMARK
I thought they were supposed to be University students not because the advert was shot at the University of Lagos. This advert could have been better if those featured in the advert put in more energy. Also, the advert song looks like those songs that people usually sing for babies
Duration: 60 SECONDS (A MINUTE)
WATCH ADVERT HERE…