Liberian model DEDDEH HOWARD after countless rejection from agencies because they already had “A Black Model”, recreated her own version of high-profile campaigns and tagged the photo project “BLACK MIRROR”.
In her own words:- “For this project I decided to re-shoot several of the inspiring and famous campaigns out there and try to show what they could look like with a black model. Teaming up with Photographer Raffael Dickreuter it was a big challenge to reverse engineer and re-shoot these images and get as close as possible to the original. Even though it was a big challenge it was important and necessary to do it.
“Yesterday at the Victoria’s Secret fashion show you could see the same pattern you can see at New York fashion week or any other famous fashion events: black girls are almost invisible. There is the odd one here and there, but it always feels like an afterthought. We live in a globalized world with nowadays many interracial couples producing mixed babies. Why can’t the big brands not embrace our diversity more and give all of us visibility?
“The visibility on these commercials and billboards matter as much as having elected a first black President. The next generation can only get inspired and reach for the stars themselves if they believe they can do it too. For that reason diversity in ad campaigns is in my opinion much more important than you might think. The same goes for representation in movies and politics as well, but that’s a different discussion.
“There are Tyra Banks, Naomi Campbell and maybe Iman, but they are the exception to the rule. With this Black Mirror project I hope to show the world that it is time for all of us to be seen. Just like a Gisele Bundchen, Kate Moss or Candice Swanepoel gets to travel the world, shoot the most amazing campaigns and live an exciting life to inspire young girls, let’s give the next generation something to believe in. In conclusion I’m personally fighting for more diversity especially more black race to be seen on billboards, movies, TV commercials, advertisements etc as much as the white race. We need a diverse amount of inspirations for all of us.”
By ‘Ogefash Blog’ contributor- Ladytresh
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