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ADVERT REVIEW: AIRTEL ADVERT FT IDOWU PHILIPS AND ABDULATEEF ADEDIMEJI (GREAT ADVERT BUT…) (ALSO, SEE THE ADVERT TRANSLATION)



You see this Airtel advert ehn; my mum is now searching for me in order to get all the prayers in that advert. In her words “send it to my phone o, send it to my phone”. And then she started praying as the advert played on! Lol

So to the main gist- This Airtel advert which features terrific Yoruba actors- Idowu Philips (popularly known as Iya Rainbow), and Abdulateef Adedimeji has got people talking; in a positive way though. So before I talk about the advert, why don’t you have a grasp of what the advert is like here…

The Translation
Idowu Philips- Oluwasegun Femi ( She is calling her Abdulateef Adedimeji’s name)
Abdulateef Adedimeji- Ehn mami (Yes mummy)
Idowu Philips- Ose, modupe dupe, gbogbo ile ni eti to gift, mori, nkan tu ni (Thank you Segun for the gifts, the house is full of gifts. I can see them; there is another one here)
Abdulateef Adedimeji- Smiles
Idowu Philips- Mo sofun e nip e ni ojojumo gbogbo ohun ti ose funmi omo ase fun e ni ilopo (I have told you that all that you are doing for me, your child will do it back to you severally.)
Abdulateef Adedimeji- Amin (Amen)

Idowu Philips- Abiamo aiye, abi amo orun, wan sure fun e (Your guardian in heaven and earth will pray for you)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Ibaje ti okere, ti o tobi- koni kan e (Small trouble or big trouble shall not come near you)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Omo oni ni ki o gbe eti wa ki ohun ge je ( Your child will not ask you to bring your ears for him to bite )
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Omo oni ti e lo si bi ti o le ro (Your child will not push you to where you don’t expect)
Abdulateef Adedimeji- Amin (Amen)

Idowu Philips- Ni gbogbo ojo aiye e, oni ri ibi (All the days of your life, you will not see evil.)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Ti won ba pin wahala iya ku, oti e ni ri owo ra, beni (When they are sharing problem, you will not use your money to buy it, yes o)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Oni kaba mo. Eni ti oma ba se ti o ma koba igbe aiye re, koni be ri, iwo no oni ba ri ( You will not regret in life. A friend that will put you in trouble, you will not meet the perAbdulateef Adedimeji and the perAbdulateef Adedimeji will not meet you)
Abdulateef Adedimeji- Amin mami (Amen mummy)

Idowu Philips- Omo a du e ninu ( A child will make you happy)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Abuku oni kan re o ( Reproach will not be your portion)
Abdulateef Adedimeji- Amin mami ma (Amen mummy ma)
Idowu Philips- Aiye oni ri e mu o (You will not enter the trap of the world)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Mo so fu e, tinu tinu, ti okan, ti okan, ni ola oyo mejeji ti o mu n’igba aya mi, mo sun re fun e, ire a mu e (I am telling you from heart of heart, because I breast fed you, I prophesy that goodness will be your portion)
Abdulateef Adedimeji- Amin (Amen)

Idowu Philips- Abiamo aiye abiamo orun, wa s un re fun e (Your heavenly and earthly guardians will pray for you)
Abdulateef Adedimeji- Amin mami (Amen mummy)
Idowu Philips- Oya e sare gbe baba wo ile, o tin suu ara, oti nto ara, koni je tie. (They will not rush you into the house on the reaAbdulateef Adedimeji that you are urinating or defecating on your body.)
Abdulateef Adedimeji- Amin (Amen)

Idowu Philips- Wonu ogo tutntun lo, Oluwasegun, wonu ogo tuntun lo. Oya wonu ogo tun tun lo, oya wonu ogo tun tun lo, eleder mi (Enter into a new glory, Oluwasegun!)
Abdulateef Adedimeji- Amin- Mami, airtime yin nko (Amen mummy. What about your airtime?)
Idowu Philips- Se iwo ti ri okun ti o gbe ni, oti ri osa ti ogbe, kole gbe ni ibi, iwo ati ta ni o so oro ( Have you seen where the sea got dry, have you seen where the ocean got dry, it can never get dry, who are those with you?)
Abdulateef Adedimeji- Emi ati awon ore mi ( I am with my friends)
Idowu Philips-Oya fisi speaker (Put it on speaker)
Abdulateef Adedimeji- O gbo yin (They can hear you mama)

Idowu Philips- Fun ebu nla ti omo mi gbe wa fun mi yo, Olorun a ro yin lowo (Because of what my Abdulateef Adedimeji did, the lord will help you, and you would be able to do the same for your loved ones)
Abdulateef Adedimeji- Ese amin, momsi se adura (Say amen, my mummy is praying)

An airtel advert comes in


Idowu Philips- Mr announcer, emi gba adura, iwo polowo oja, iwo no gbe ori e wa, ki o wa gba adura, beni, ada fun re (mr announcer, I am praying and you are announcing, you too, bring your head for prayers, yes o, it will be well with you)
Abdulateef Adedimeji- Amin ma
Idowu Philips- Se ori, bi oti ta oja fun eyan mi, awon omo asi iwo no, iwo no adi iru adi igba, eni damu (As you are selling this market, children will also work for you, you will be big and mighty, you will not be troubled.)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Aiye re adara (It shall be well with you)
Abdulateef Adedimeji- Amin ma (Amen ma)
Idowu Philips- Oni damu (You shall not be troubled0
Abdulateef Adedimeji- Amin (Amen)

Advert Review
Concept
An hilarious advert with a great concept that may be hard to fault; though how realistic is it for a working class guy to be on the phone from morning till evening. Both were of best acts especially where Abdulateef said “My mummy is praying, say amen”. Also, when Iya rainbow said “Mr announcer, I am praying, you are announcing, oya, you too, bring your head for prayer”


What is the advert about?
A woman has unlimited airtime spends the whole day praying for her son after he purchases a lot of gifts for her. As a matter of fact, he wakes him with her call and conberses non-stop. The discussion lingers till he the close of work and even till his time out with some friends. So, I was thinking his mother was also going to put him to bed, afterall she woke him up, and with an unlimited credit talked all through.
The theme
The theme of the advert basically is that with Airtel network, you can speak as long as you want.
Just thinking
• It could have been better if it was translated
• The guy did not eat that food, na for decoration ni?
• It should have been subtitled for those that do not understand Yoruba language.
• The guy didn’t smile at all, from the beginning to the end!

Duration: 2:12


Article by Ogefash’s Styl Media House, please no plagiarism, and if you must lift any content, please acknowledge.

Author:

Born in the 80’s, Ogefash picked up writing early in her secondary school days at International School, University of Lagos (Unilag). She took it professionally after her university days at the University of Lagos where she graduated from the Department of Mass Communication. She is a writer of several short stories some of which have been published in the magazines. Some of her popular stories are: A Night to Remember, The Special Gift, Haunted, Preparing Ahead of Time amongst others. Her novel "Looming Danger" published in December 2015, was highly recommended by people. She has worked with several media outlets some of which are Spur Magazine and Upcoming Magazine. She is an educationist. With her love for children, she took up the task of supervising and taking care of children at the After School Department of Heritage School before her resignation. Her unique strory telling and song teaching skills endeared her more to the kids she worked with. Ogefash is a goal getter, a pace setter and always strives for excellence. She likes to impact and solve problems in a creative way regardless how challenging they may be. She has in-depth knowledge in reporting, editing, social media and other media related works. She is a seasoned writer and very passionate about her work. Interestingly, her blog is the first in Nigeria to start reviewing Nigerian and foreign movies and also write the movies' plots scene by scene. Ogefash blog is also the first to translate songs, interprete and give a full detailed analysis about music and artistes in Nigeria, Africa and America before other blogs started emulating her style. While other blogs provided just music lyrics alone, we took it higher by not only providing lyrics, but translating, interpreting and analyzing as well. It is also the first blog to give detailed analysis of adverts. Interestingly, Ogefash blog also known as Ogefash Photo Blog is the first blog all over the world to blog with lots of interesting pictures to support all articles. Ogefash says "I don't keep male friends because they always say "sex" is part of friendship. I don't keep female friends because they are always bitchy. I only keep people I can call more than a friend!" Ogefash has an affinity for TV reality shows. In 2018, she represented Nigeria in the PanAfrican TV reality game show "The Maltavator Challenge" powered by Nigeria's number one malt drink packed full of energy giving vitamins B1, B2, B3 and B6;Malta Guinness. The show brought together four African countries Nigeria, Ghana, Ethiopia and Coted'ivoire who competed for the grand prize of 20,000 dollars. Undaunted by any task in her field, Ogefash is highly energetic and creative. She is a rare gem and a gift to this generation.