ADVERT REVIEW: AIRTEL ADVERT FT IDOWU PHILIPS AND ABDULATEEF ADEDIMEJI (GREAT ADVERT BUT…) (ALSO, SEE THE ADVERT TRANSLATION)



You see this Airtel advert ehn; my mum is now searching for me in order to get all the prayers in that advert. In her words “send it to my phone o, send it to my phone”. And then she started praying as the advert played on! Lol

So to the main gist- This Airtel advert which features terrific Yoruba actors- Idowu Philips (popularly known as Iya Rainbow), and Abdulateef Adedimeji has got people talking; in a positive way though. So before I talk about the advert, why don’t you have a grasp of what the advert is like here…

The Translation
Idowu Philips- Oluwasegun Femi ( She is calling her Abdulateef Adedimeji’s name)
Abdulateef Adedimeji- Ehn mami (Yes mummy)
Idowu Philips- Ose, modupe dupe, gbogbo ile ni eti to gift, mori, nkan tu ni (Thank you Segun for the gifts, the house is full of gifts. I can see them; there is another one here)
Abdulateef Adedimeji- Smiles
Idowu Philips- Mo sofun e nip e ni ojojumo gbogbo ohun ti ose funmi omo ase fun e ni ilopo (I have told you that all that you are doing for me, your child will do it back to you severally.)
Abdulateef Adedimeji- Amin (Amen)

Idowu Philips- Abiamo aiye, abi amo orun, wan sure fun e (Your guardian in heaven and earth will pray for you)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Ibaje ti okere, ti o tobi- koni kan e (Small trouble or big trouble shall not come near you)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Omo oni ni ki o gbe eti wa ki ohun ge je ( Your child will not ask you to bring your ears for him to bite )
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Omo oni ti e lo si bi ti o le ro (Your child will not push you to where you don’t expect)
Abdulateef Adedimeji- Amin (Amen)

Idowu Philips- Ni gbogbo ojo aiye e, oni ri ibi (All the days of your life, you will not see evil.)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Ti won ba pin wahala iya ku, oti e ni ri owo ra, beni (When they are sharing problem, you will not use your money to buy it, yes o)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Oni kaba mo. Eni ti oma ba se ti o ma koba igbe aiye re, koni be ri, iwo no oni ba ri ( You will not regret in life. A friend that will put you in trouble, you will not meet the perAbdulateef Adedimeji and the perAbdulateef Adedimeji will not meet you)
Abdulateef Adedimeji- Amin mami (Amen mummy)

Idowu Philips- Omo a du e ninu ( A child will make you happy)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Abuku oni kan re o ( Reproach will not be your portion)
Abdulateef Adedimeji- Amin mami ma (Amen mummy ma)
Idowu Philips- Aiye oni ri e mu o (You will not enter the trap of the world)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Mo so fu e, tinu tinu, ti okan, ti okan, ni ola oyo mejeji ti o mu n’igba aya mi, mo sun re fun e, ire a mu e (I am telling you from heart of heart, because I breast fed you, I prophesy that goodness will be your portion)
Abdulateef Adedimeji- Amin (Amen)

Idowu Philips- Abiamo aiye abiamo orun, wa s un re fun e (Your heavenly and earthly guardians will pray for you)
Abdulateef Adedimeji- Amin mami (Amen mummy)
Idowu Philips- Oya e sare gbe baba wo ile, o tin suu ara, oti nto ara, koni je tie. (They will not rush you into the house on the reaAbdulateef Adedimeji that you are urinating or defecating on your body.)
Abdulateef Adedimeji- Amin (Amen)

Idowu Philips- Wonu ogo tutntun lo, Oluwasegun, wonu ogo tuntun lo. Oya wonu ogo tun tun lo, oya wonu ogo tun tun lo, eleder mi (Enter into a new glory, Oluwasegun!)
Abdulateef Adedimeji- Amin- Mami, airtime yin nko (Amen mummy. What about your airtime?)
Idowu Philips- Se iwo ti ri okun ti o gbe ni, oti ri osa ti ogbe, kole gbe ni ibi, iwo ati ta ni o so oro ( Have you seen where the sea got dry, have you seen where the ocean got dry, it can never get dry, who are those with you?)
Abdulateef Adedimeji- Emi ati awon ore mi ( I am with my friends)
Idowu Philips-Oya fisi speaker (Put it on speaker)
Abdulateef Adedimeji- O gbo yin (They can hear you mama)

Idowu Philips- Fun ebu nla ti omo mi gbe wa fun mi yo, Olorun a ro yin lowo (Because of what my Abdulateef Adedimeji did, the lord will help you, and you would be able to do the same for your loved ones)
Abdulateef Adedimeji- Ese amin, momsi se adura (Say amen, my mummy is praying)

An airtel advert comes in


Idowu Philips- Mr announcer, emi gba adura, iwo polowo oja, iwo no gbe ori e wa, ki o wa gba adura, beni, ada fun re (mr announcer, I am praying and you are announcing, you too, bring your head for prayers, yes o, it will be well with you)
Abdulateef Adedimeji- Amin ma
Idowu Philips- Se ori, bi oti ta oja fun eyan mi, awon omo asi iwo no, iwo no adi iru adi igba, eni damu (As you are selling this market, children will also work for you, you will be big and mighty, you will not be troubled.)
Abdulateef Adedimeji- Amin (Amen)
Idowu Philips- Aiye re adara (It shall be well with you)
Abdulateef Adedimeji- Amin ma (Amen ma)
Idowu Philips- Oni damu (You shall not be troubled0
Abdulateef Adedimeji- Amin (Amen)

Advert Review
Concept
An hilarious advert with a great concept that may be hard to fault; though how realistic is it for a working class guy to be on the phone from morning till evening. Both were of best acts especially where Abdulateef said “My mummy is praying, say amen”. Also, when Iya rainbow said “Mr announcer, I am praying, you are announcing, oya, you too, bring your head for prayer”


What is the advert about?
A woman has unlimited airtime spends the whole day praying for her son after he purchases a lot of gifts for her. As a matter of fact, he wakes him with her call and conberses non-stop. The discussion lingers till he the close of work and even till his time out with some friends. So, I was thinking his mother was also going to put him to bed, afterall she woke him up, and with an unlimited credit talked all through.
The theme
The theme of the advert basically is that with Airtel network, you can speak as long as you want.
Just thinking
• It could have been better if it was translated
• The guy did not eat that food, na for decoration ni?
• It should have been subtitled for those that do not understand Yoruba language.
• The guy didn’t smile at all, from the beginning to the end!

Duration: 2:12


Article by Ogefash’s Styl Media House, please no plagiarism, and if you must lift any content, please acknowledge.

5 comments

  1. I spent four years trying EVERYTHING in Online Dating, and through a huge amount of trial and error, I produced a system that I will share for you. This book will take you, step by step, through everything you need to know to double, triple or even quadruple the number of women you meet online.

  2. I think you should have unveiled the real name of Amaka to us just like you did to other cast.
    Thanks John Ike

    1. Hi John Ike, thanks for pointing it out. Amaka’s name in the Airtel “Mother in Law series” is Benita Essien~ you can follow @bennyessien. Her name has been included in the article. We are so sorry we intially ommitted her name in the advert, we did not have her name, but now we do.
      We love U #Always on Ogefash Blog.

  3. The best of all adverts . I love it so so much. It shows the love of mothers for thier children. She does not care about the airtime but her child’s welfare . Typical of Nigerian mothers . I love it!!! Might migrate to airtel

Comments are closed.